Measure customer satisfaction using precise techniques Case study of the Algerian insurance and Reinsurance Company
Abstract
This article aims to explain the precise techniques of measuring customer satisfaction with the services provided by companies with a practical case on the Algerian insurance and reinsurance company (CAAR).
Indeed, we have studied the contribution of precise methods to measure customer satisfaction (Market share, customer loyalty rate, attract new customers, profitability, the number of products consumed by the customer, develop the number of customers).
We have concluded that the precise methods do not directly measure the degree of customer satisfaction. Nevertheless, they tell us about the general trend of satisfaction which should lead the insurance company to study further through satisfaction surveys. In addition to this, you need to know more about it.
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