Journal of Excellence for Economics and Management Research

The Role of Digital Transformation in Mitigating Organizational Obesity -A Field Study at Sonelgaz-Boumerdes Institution

naziha hocine, radhia bramgui — Sat, 01 Jun 2024 00:00:00 +0000

This study aimed to shed light on the role of digital transformation in alleviating organizational obesity with its dimensions (functional redundancy, functional slack, and decreased productivity). Its importance lies in the scarcity of studies addressing organizational obesity and how digital transformation can mitigate it. To address this issue, a questionnaire was designed and distributed to a sample of 54 employees at Sonelgaz-Boumerdes Institution. The descriptive analytical method was employed using SPSS V29 for statistical description, while the Partial Least Squares Structural Equation Modeling (PLS-SEM) method was utilized through SmartPLS 4 software for hypothesis testing and result analysis. Ultimately, the study concluded that digital transformation contributes to alleviating organizational obesity across its three dimensions in Sonelgaz-Boumerdes Institution. The study recommended the utilization of digital transformation as an effective means to mitigate organizational obesity.

The impact of the quality of the tourist experience on promoting domestic tourism in Algeria

smail mosbah, adel chenini, benoudina bouhafs — Sat, 01 Jun 2024 00:00:00 +0000

The focus of this study was to determine the impact of the quality of the tourist experience through the following dimensions: pleasure, peace of mind, and the beauty of the view. Contributing to the natural service on promoting domestic tourism in Algeria. The problem of the study was not addressed. The descriptive interface was relied upon to present literature related to the variables of the study and achievement. On the practical side, a questionnaire was distributed to A drawing consisting of 97 individuals who are visitors to the various tourist areas of the state of Ghardaia. A study concluded that there is an effect of the quality of the tourist experience on domestic tourism in Algeria. The study concluded that there is a moderate correlation of 39.4%. The study recommends extensive studies on the quality of the tourist experience, and it is beneficial to work with the efficiency of the experience. It is a marketing tool that helps attract visitors to the tourist destination

The Contribution of Food Security to Achieving Sustainable Development in the Context of the Corona pandemic -A Case of Algeria.

boubakeur nebeg — Sat, 01 Jun 2024 00:00:00 +0000

The study focused on highlighting the status of sustainable development in developing countries as a means to break free from the cycle of underdevelopment and achieve economic growth. This is achieved through the utilization and attainment of food security, while also demonstrating the impact of crises such as the spread of the Corona, considering it an unprecedented historical event in this century.

This will significantly contribute to driving economic growth to higher levels. This is based on a descriptive analysis of economic data for some countries, with a specific focus on the case of Algeria. The study concluded with a number of key findings, including the importance of defining the role of food security in facing various crises and as a means to achieve environmental sustainability that can be realized in the medium or long term. Achieving food security is crucial for shaping the societal, environmental, and governmental policies, as it serves as a fundamental pillar for self-sufficiency and a pathway to the progress of societies.

La réalité des énergies renouvelables "énergie solaire - énergie éolienne" dans le monde, en se référant au cas de l'Egypte_ une étude analytique pour la période 2017_2021

abdelkader badji, khalifa berrais — Sat, 01 Jun 2024 00:00:00 +0000

Energy occupies an important place at the heart of the development process in various sectors. In addition, it is an engine for creating jobs and raising the standard of living for large segments of people. However, more than 733 Million People in The World Still Suffer From Electricity loss, and according to rates of progress and future projections, by 2030, nearly 670 million people will live without electricity

The United Arab countries are an important hub and a major pole in the global energy markets because of their different and diverse capabilities in renewable energy sources, especially Egypt. Contribute to reducing global warming, and on the other hand, preserving its components and energy security, which is an important pillar in preserving its national security.

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The impact oh the prices of islamic financial products on the demand for them in Algeeien banks-A field Study-

rabab ferroudj, miloud mehdi — Sat, 01 Jun 2024 00:00:00 +0000

This study aims to identify the impact of price and financing term on the demand for Islamic financial products in Islamic banks and Islamic banking windows in Algeria. The standard and analytical method was used to conduct this study by distributing a questionnaire to the customers of banks that offer Shari'ah-compliant products.

When testing the research hypotheses , result wer reched results found that the demand is primarily influenced by prices, followed by financing periods, which shows that there is a direct relationship between demand and the two variables of price and financing periods, so the bank that offers Sharia-compliant products must set appropriate prices under the supervision of a Sharia supervisory body and divide the financing periods accurately to be in line with each project

The Impact of Metaverse on the Future of Advertising Industry

Moadh mimoune, saoussen bouzida — Sat, 01 Jun 2024 00:00:00 +0000

The advertising industry has always been quick to embrace new technological trends. Today, Metaverse once again begins a new era. Thus, this research paper aims to understand and analyse the its potential impact on the advertising industry by presenting the experiences of some important global fashion brands.

The study concluded that Metaverse will have a significant contribution to the advertising industry and will bring about radical changes, as it contains immersive technologies and applications that can be employed to enhance the power of advertising campaigns.

The role of marketing knowledge in achieving customer satisfaction Case study of Algeria Telecom Corporation

lamine halmous, messaouda halmous — Sat, 01 Jun 2024 00:00:00 +0000

This study aimed to identify the role of marketing knowledge in achieving customer satisfaction in the economic institution in the state of Laghouat, specifically within the Algeria Telecom Corporation. The focus was on four basic dimensions of marketing knowledge as an independent variable: (Marketing knowledge content, marketing knowledge culture, marketing knowledge process, marketing knowledge infrastructure), with customer satisfaction as the dependent variable.

To achieve the objectives of the study, a questionnaire form was designed as the primary tool for collecting data related to the field aspect. The sample size included in this study was 40 individuals from the marketing department within the institution.

The statistical program SPSS was utilized for conducting statistical treatments, the study yielded several conclusions, the most significant being the identification of a statistically significant relationship between the dimensions of marketing knowledge and achieving customer satisfaction in the institution under study. Based on these findings, the study formulated a set of recommendations that emphasize the critical role of marketing knowledge in enhancing customer satisfaction levels.

Balancing the need to protect the environment and achieve economic development through the application of ISO 14001 environmental management systems in industrial enterprises

Mohammed Amin CHELOUF, Souhila GHOMARI — Sat, 01 Jun 2024 00:00:00 +0000

The study aims to highlight the role of the application of ISO 14001 environmental management systems in industrial institutions in balancing their desire to increase their profits and achieve economic development and the need to protect the environment. As preserving the environment, was a burden on institutions seeking to achieve economic development due to the growing environmental awareness among customers and the increasing environmental costs imposed on institutions from taxes and the like as a result of polluting the elements of the environment and depleting their resources on the other hand.

The study showed that what was included in the ISO 14001 specification contributes to protecting the environment by reducing pollution and achieving economic development for institutions, according to a sample study of institutions applying the standard. The research paper clarified the economic and environmental gains achieved by industrial institutions by adopting the international standard ISO 14001 as a system for managing their internal environment. For this the recommendation came to urge institutions that do not apply this standard to adopt it to improve their environmental performance.

Digital Transformation within banks: An Innovative Strategy Societe Generale group

Meroua Haddad, Nabila boufoula — Sat, 01 Jun 2024 00:00:00 +0000

The study aims to identify digital transformation and its technologies as an innovative strategy for banks due to their importance and the benefits that they have provided in recent years.

The study presents digital strategy and innovations that have been relied on by one of the leading banks worldwide, Societe Generale Group.

The results of the study showed that developing an effective digital strategy and investing in digital technologies play an important role in embracing a beneficial digital transformation for banks. In addition, the study recommends banks allocate resources to invest in digital innovations.

Central Bank Digital Currencies Adoption: Threat or Opportunity?

Mounir KHATOUI — Sat, 01 Jun 2024 00:00:00 +0000

The emergence of Central Bank Digital Currencies (CBDCs) represents a major shift in the global financial landscape. This study examines the dual nature of CBDCs within the global financial system as a potential threat and opportunity. This study aims to study the benefits and risks of adopting digital currencies for central banks and their possible effects on global financial systems. The results revealed that CBDCs can enhance payment systems, financial inclusion, and monetary policy effectiveness. However, they also pose financial stability, privacy, and cybersecurity risks.

This study concluded that CBDCs represent an important innovation in digital finance and offer significant advantages. Still, their successful integration requires careful consideration of various challenges and balancing benefits and risks to lay strong foundations to counter these risks and take advantage of CBDCs' potential to promote a more inclusive and efficient financial system

Open education as a mechanism for acquiring and refining the human resource with green skills, With reference to the case of Algeria (An analytical study)

fouad Ourrad — Sat, 01 Jun 2024 00:00:00 +0000

The shift towards green activities led to a structural change in the nature of the skills which make up functions, so that the demand for green skills raised, which pushed to find a mechanism that could keep pace with this growing demand, by adopting open education models as an instrument that guarantees a large and continuous flow of required skills.

This study, aim to highlight the importance of open education in increasing integration into green life conducting students’ educational stages to acquire green skills, the study reached interesting results that help governments move towards making open education an important source and resource for green skills.