Interlocking Stabilised Soil Blocks (ISSBs) And the Perception Economy: How Stakeholder Sentiments May Outweigh Technical Merits in Adoption Decisions
Abstract
This study investigates how stakeholder perceptions influence the adoption of Interlocking Stabilised Soil Blocks (ISSBs) for residential construction in Southwest Nigeria, despite the material’s established technical merits. Using a quantitative descriptive research design, data were collected through structured questionnaires distributed to 124 stakeholders, including homeowners, developers, and construction professionals. Descriptive and inferential analyses were employed to assess levels of awareness, perceptions of technical performance, and the barriers to ISSB adoption. Findings reveal that although awareness of ISSBs is moderate, technical understanding remains shallow, limiting confidence in adoption. Stakeholders generally recognise ISSBs’ benefits in strength, thermal insulation, and fire resistance; however, concerns persist regarding moisture resistance and long-term durability. Regression analysis showed a weak but significant relationship between knowledge and adoption prospects, confirming that perceptions and social norms exert more influence than technical evidence. Key barriers identified include limited social proof, entrenched preferences for conventional materials, and a lack of institutional support. The study concludes that targeted policy incentives, education, and communication strategies are necessary to bridge the gap between perception and technical evidence. These findings contribute to the broader discourse on sustainable construction materials and offer practical recommendations for stakeholders, policymakers, and researchers aiming to enhance ISSB adoption.
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Copyright (c) 2026 Ibitoye O. A. , Babamboni A. S, Olaoye G. O., Oriowo O., Daramola O. F., Tolu-Alalade J. O.

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