Articles

• The role of digital marketing through social media platforms in enhancing client loyalty among brand clients at Laghouat

  Hadjer LINANI

  1-15

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• The Impact of the Cost of Funds on the Financial Performance of Economic Enterprises: A Case Study of Saidal Group (Algeria)

  Khaled Sif Elislam BOUKHELKHAL

  16-28

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• Human Resources Retention in SMEs: A Systematic Review of Determinants, Mechanisms, and Managerial Strategies

  Zohra ROUICHED

  29-40

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• The Impact of Human Resource Management Practices on Employee Satisfaction: The Mediating Role of Organizational Culture

  Oukacha LARABI

  41-53

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• Economic Intelligence as a Strategic Governance Tool: Assessing Institutional Readiness in Algeria

  Youcef Zakaria RAHMANI

  54-61

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