The theory of value inevitability in the media, from specification to generalization, from media and communication sciences to the humanities and social sciences.

Abstract

Modern studies in the humanities and social sciences have dominated the trend towards studying values as a criterion and a variable in various phenomena, and despite the difference and divergence of their interpretation and concept between these disciplines, they impose themselves as a constant and independent variable in human and social research and studies, especially in light of the call of many researchers and specialists to return to Values and the measurement of phenomena on their basis, and the uniqueness of each society with special values, which led to the specialization and accuracy of studies. Values are viewed in various disciplines of the humanities and social sciences with a different and different view from one discipline to another, based on the difference in their topics and the way they are treated and studied, and not the difference in terminology, but rather in the interpretation And how to measure and use the concept, as the value variable remains a variable that various disciplines attract and participate in studying.