ANALYSIS OF KEY SUCCESS FACTORS OF NEW PRODUCTS WITHIN A LARGE FAMILY BUSINESS IN ALGERIA.
Keywords:
Success of new products, Strategy of innovation, development of new products DNP
Abstract
Launched a product innovation proves crucial for the survival of a company. To do this, it must offer the customer a value that will give him an advantage over the offer of his competitors. Understanding the factors that lead the new product to commercial success has been the goal of our research. We have concluded that the shortcomings of the company are concentrated around the management of the DNP process and we have in this sense, suggested a multidisciplinary team that can bring a positive dynamics to the process of development and Launch of new products.
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- Calantone.R.J, Schmidt. J.B & Song.X.M. (1996). Controllable Factors of New Product Success: A Cross-National Comparison. Marketing Science.15( 4). P 341-358.
- Cooper. R.G & Kleinschmidt. E.J. (1987). New product : What separates winners from losers ?. Journal of Product Innovation Management. 4(3). P 184-196.
- Cooper. R.G & Kleinschmidt. E.J. (1987). Success factors in product innovation. Industrial Marketing Management. 16(3). P215-223.
- Cooper. R.G & Kleinschmidt. E.J. (1990). New product factors : A comparison of kills versus successes and failures. R& D Management. 20 (1). P 47-63.
- Cooper. R.G. Edgett. S. (2010). Developing a product innovation and technology strategy for your business. Research technology Management. May-JunVol 53. P 33-40.
- Cooper. R.G & Kleinschmidt. E.J. (2007). Winning businesses in product development : the critical success factors. Research technology Management. 50(3). P 52-66.
- Cooper. R.G.(1979). Identifying new product success: project new prod. Industrial Marketing Management . 8(2). P124-135;
- Cooper. R.G.(1983). The new product process: an empirically based classification schema. R& D Management. 13(1). P1- 13.
- Cooper. R.G.(1984). New product strategies: What distinguishes the top performance? Journal of Product Innovation Management. 1(3), P151-164.
- Cooper. R.G & Mills. M.S (2005). succeeding at new product development the P&G way : a key element is using the" innovation diamond". PDMA. 29(4). P 8-13
- Delevan, P.(2006). L'innovation de rupture: clé de la compétitivité. Lavoisier. Paris. France.
- Dougherty, D. (1992).Interpretative barriers to successful product innovation in large firms. Organization Science, 3(2). P 179-202.
- Evanschitzky, H., Eisend, M., Calantone, R. J., & Jiang, Y. (2012). Success Factors of Product Innovation: An Updated Meta-Analysis. Journal of Product Innovation Management, 29(S1), 21–37
- Garel.G. (1999). La mesure et la réduction des délais de développement des produits nouveaux. Recherche et Applications en Marketing, Vol. 14, No. 2. P 29-47
- Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: A literature review. Journal of Product Innovation Management, 19(2). P 110-132.
- Gotteland. D, Haon.C. (2005). Développer un nouveau produit: méthodes et outils. Pearson Education. France.
- Gotteland. D, Haon.C. (2007). Nouveaux produits: les clefs de la réussite. L’Expanssion Management Review. 3/ N° 126. P26-32.
- Gotteland. D, Haon.C. (2010). La relation orientation marché-performance d’un nouveau produit : le rôle oublié de la diversité des équipes de développement. Revue Management.13 (5). 366-381.
- Griffin, A., & Page, A. (1993). An interim report on measuring product development success and failure. Journal of Product Innovation Management, 10(4). P 291-308.
- Griffin.A. (1997). PDMA research on new product development practices : updating trend and bench marketing practices. Journal of Product Innovation Management. 14(6). P429-458.
- Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38(3). P 362-375.
- Keizer. J.A & Halman. J.I.M. (2005). Risks in new product development: devising a reference tool. R& D Management. 35 (3). P 297-309.
- Lê.P & Rivet. P. (2007). Piloter et réussir l’innovation en entreprise. Maxima.Paris.
- Le Nagard-Assayag. E, Manceau (2011). D. Le marketing de l’innovation : de la création au lancement de nouveaux produits. Dunod, Paris.
- Lilien. G.L & Yoon.E (1987).La performance des nouveaux produits industriels : réexamen des recherches empiriques. Recherche et Applications en Marketing. 2(3). P 53-67.
- Montoya-Weiss, M. M., & Calantone, R. (1994). Determinants of new product performance: A review and metaanalysis. Journal of Product Innovation Management, 11(5). P 397-417.
- OCDE (1997). Manuel d'Oslo, OCDE. Disponible sur :
www.oecd.org/fr/science/inno/2367554.pdf
- Parry. M.E. Song. X.M. (1994). Identifying new product success in China. Journal of Product Innovation Management. 11(1). P 15-30.
- Song. X.M. Parry. M.E. (1997). The determinants of Japanese new product successes. Jounal of marketing research. 34(1). P 64- 76.
- Tidd.J, Bessant.J & Pavitt.K. (2006). Management de l’innovation : intégration du changement technologique, commercial et organisationnel. De Boeck.Bruxelles.
Published
2017-06-04
How to Cite
Hafida, H., & Amine, M. (2017). ANALYSIS OF KEY SUCCESS FACTORS OF NEW PRODUCTS WITHIN A LARGE FAMILY BUSINESS IN ALGERIA. Journal of Excellence for Economics and Management Research, 1(01), 210-226. https://doi.org/10.34118/jeemr.v1i01.332
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Original Article
