The Impact of Technological Innovation Evolution on the Demand Trajectory: A Case Study of Hybrid and Electric Vehicles in the Algerian Market
Abstract
This study aims to analyze the impact of technological innovation on demand trends for electric and hybrid vehicles in the Algerian market. To achieve this, the descriptive-analytical method was employed, as it aligns with the nature of the subject. Data were collected through a field questionnaire administered to a sample of Algerian consumers and were subsequently analyzed using the SPSS statistical software.
The study’s findings revealed a statistically significant relationship between technological innovation and the intention to purchase electric and hybrid vehicles. The results indicate that technological advancement serves as a key driver in strengthening consumers' willingness to adopt these vehicles. Moreover, the findings highlight that purchase intention is also influenced by a range of psychological, social, behavioral, and environmental factors, such as individual attitudes, social pressure, perceived behavioral control, and environmental awareness.
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