The use of bein sports channels by students of science and technology of physical and sports activities and their gratifications

Abstract

This study aimed to reveal the motivations of science and technology of physical and sports activities' students for BEIN sports channels, and the gratifications they have achieved by using a descriptive analytical approach, through the design of an online questionnaire form, that is distributed to a voluntary sample consist of 84 students; those who were willing to participate in the study, so the study took place in four Algerian universities, namely as follow : Jijel University, Setif University 2, Constantine University 2 and Batna University 2.

The study has concluded that the students of science and technology of physical and sports activities are an active, positive and effective audience, they use bein sports channels in order to achieve their own specific goals, where they can determine the motives for their exposure to these channels, and they have the ability to define their own goals and needs, they are responsible for choosing the medium or content that meets their needs, And bein sports channels compete with other channels, as well as personal contact with family, friends and classmates to satisfy the many and varied needs of students.