The role of the dimensions of marketing social responsibility in improving the quality of institutional services: A field study on a sample of mobilis Telecom customers

Abstract

This research paper aims to highlight the importance of social responsibility in economic institutions, and to define its dimensions (human, economic, legal, and ethical) that have been greatly affected by the quality of services provided to clients, as it becomes necessary to understand the relationship between these two variables in order to exploit them in developing and improving the activities of institutions, and accordingly we conducted a field study on a sample of the mobilis telecome  institution’s clients using the questionnaire tool. The study concluded that there is a positive relationship between the dimensions of social responsibility and the quality of services.