The Role of Social Marketing Campaigns in Strengthen Values A critical study of the Kafel El Yatim's campaign in Relizane

Abstract

The study focuses on the analysis of social marketing campaigns as the main approaches to influencing
values and controlling individuals' attitudes, the associations and organizations design techniques to attract
the most interaction of the targeted sample through campaigns conducted by individuals with
communication skills and the ability to influence and persuade.The study aims to highlight the
requirements of the success of social marketing campaigns in changing the values of individuals, as well as
the most important obstacles that face their designers, as well as a critical study of the campaigns organized
by the Association "Kafel El Yatim" In the province of Relizane.The study concluded that ensuring good
control of public attitudes necessitates a good understanding of the nature of these transformations
defined by the social and cultural evidence and the establishment of a clear and comprehensive strategy
based on the scientific perspective and targeting all elements that influence social change.