A model of the deterministic value theory in the media

Abstract

Interest in media and communication research has been increasing recently due to the intertwining of roles and the complexity of media phenomena and their intersection with many other phenomena with different dimensions economically, socially, politically, culturally...etc. The variable of media and communication with its various contents and means has always emerged as a major element in the study and identification of these phenomena. Either as a cause or as a consequence. Despite the development in defining this science as an independent science with its own theories and methodology since the beginning of the twentieth century (1), it still suffered from a lot of dependency in explaining its phenomena to the rest of the sciences with its theories such as psychology, sociology, political science, philosophy ...and of course, most of the theoretical jurisprudence was purely Western, explaining the media phenomenon in terms that do not coincide with its changes - the media phenomenon - in time and place, so what can be explained in the developed countries of the West, I do not think it is suitable as an explanation in the Arab and Islamic countries, but we cannot deny or We ignore the power of these theories in explaining many phenomena and reaching logical scientific results, some of which can be generalized to the entire global situation. It is a science that was not embodied except by the West's diligence in developing it and working on its independence as a science that has a tight theoretical basis and a valid methodology and "methods and tools" for researching its problems