Communication and communication skills are essential pillars for effective group work

Abstract

Through this research paper, we aim to show the various communication processes inside and outside the associative work, especially since communication today plays a major role in promoting associative work and with the definition of the various activities of the association, as well as the ease of access to customers (target groups) and achieving their satisfaction by bringing about the intended social change, especially in front of The great increase in associations on the one hand and the decline in the profitability of associative activity on the other hand, in addition to our focus in this research on members in the associative work as they are the important field in achieving the associative message, which requires their awareness and employment of various communication skills Keywords: Association communication - association - skill - clients (Target groups).