The application of Artificial Intelligence to the activities of merchant sites in Algeria during COVID 19 pandemic
Keywords:
Artificial intelligence, Electronic commerce, Covid-19, Merchant sites
Abstract
E-commerce experienced a major leap whereby digital platforms became the sole outlet for buying and selling transactions. Customers have demanded a faster and smoother shopping experience, and since then, artificial intelligence has become crucial in e-commerce with its strengths and benefits for individuals and businesses. This research aims to address artificial intelligence and its effects on e-commerce in Algeria during the COVID 19 period; using the qualitative approach through semi-directive interviews with managers of 49 merchant sites in Algeria. The evaluation and analysis of the results obtained from this study led to the conclusion that despite the great advantages offered by AI to e-commerce in the world, merchant sites in Algeria did not respond to this technology in an optimal manner.
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• Bathelot, B. (2021, 09 29). Chatbot, Intelligence artificielle (IA) et machine learning. Récupéré sur https://www.monatourisme.fr/wp-content/uploads/2018/03/Note.pdf
• Cédric Sibaud, C. P. (2020). Intelligence artificielle, la grande mutation du e-commerce. france: EMARKETER. Récupéré sur https://www.openstudio.fr/
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• Kotler, Philip and Gary Armstrong. (2012). Marketing Management (éd. 13). New Jersey: Pearson Prentice Hall, Inc. Récupéré sur https://nit-edu.org/wp-content/uploads/2021/09/Principles-of-Marketing-Kotler-Armstrong.pdf
• mecalux. (2021, 09 29). Logistique intelligente : des nouvelles technologies pour l’entrepôt. Récupéré sur Mecalux: https://www.mecalux.fr/blog/logistique-intelligente
• Putranto, S. a. (2021). A Qualitative Study of E-Commerce Growth During Corona . Industrial Engineering and Operations Management, (p. 2). Singapore,.
• Rosenberg, D. (2018). How marketers can start integrating AI in their work. harvard business review.
• Russell, S. N. (2016). Artificial Intelligence: A Modern Approach. Pearson Education. London. doi:https://doi.org/10.1016/j.artint.2011.01.005
• service, A. p. (2022, JANVIER 19). Paiement par internet: plus de 7,8 millions d'opérations effectuées en 2021. Retrieved OCTOBRE 21, 2022 from https://www.aps.dz/economie/134477-paiement-par-internet-plus-de-7-8-millions-d-operations-effectuees-en-2021
• Sugiyono. (2016). Qualitative Research Methods. Bandung: Alfabeta. .
• Xia Song, S. Y. (2019). The Application of Artificial Intelligence in Electronic. Journal of Physics: Conference Series, 3. doi:doi:10.1088/1742-6596/1302/3/032030
Published
2023-06-12
How to Cite
Frioui , S., & Graa , A. (2023). The application of Artificial Intelligence to the activities of merchant sites in Algeria during COVID 19 pandemic. Journal of Excellence for Economics and Management Research, 7(1), 281-296. https://doi.org/10.34118/jeemr.v7i1.3634
Issue
Section
Original Article
