THE IMPACT OF EMPLOYEE REWARD PROGRAMS ON THEIR LOYALTY UNDER THE INTERNAL MARKETING APPROACH IN ALGERIAN AIRLINES
Keywords:
Internal Marketing, Internal Customer, Performance, Motivation, Loyalty
Abstract
The purpose of this article is to evaluate the influence of current reward programs on employee loyalty within an Algerian airline Tassili Airlines as well as to identify levers for improvement. Based on a literature review, qualitative analysis, and quantitative survey of Tassili Airlines commercial aircrew, we tested the hypothesis that reward diversity and the presence of career opportunities are negatively correlated with turnover. The results of our statistical analyses confirm this hypothesis, revealing that employees with personalized reward programs and a defined career path are significantly less likely to leave the company.
References
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20. طير, ع. ا., & مدخل, خ. (2023). أثر نظام الحوافز على أداء العاملين ــ دراسة ميدانية في شركة بالنور للصناعة والخدمات بالوادي ــ Impact Incentive System On Performance The Workers ـــــ Study In « Firm Bennour Industry And Services » Of El-Oued ــــ. مجلة المالية و الاسواق, 370‑392.
2. Colle, R. (2006). L’influence de la GRH à la carte sur la fidélité des salariés : Le rôle du sentiment d’auto-détermination [Doctorat, l’Université PAUL CEZANNE, AIX-MARSEILLE III]. https://doi.org/Awases
3. Colle, R., & Merle, A. (2007, septembre). L’APPROPRIATION DES OUTILS MARKETING DE FIDELISATION EN GRH : LE CAS D’UNE TAXINOMIE DES STRATEGIES DE PERSONNALISATION. 18e congrés international de l’association francophone de gestion des ressources humaines, université de Fribourg, suisse.
4. De Spiegelaere, S., Van Gyes, G., & Van Hootegem, G. (2018). Innovative work behaviour and performance-related pay : Rewarding the individual or the collective? The International Journal of Human Resource Management, 29(12), 1900‑1919. https://doi.org/10.1080/09585192.2016.1216873
5. Dupont, J.-P., Carlier, G., Gérard, P., & Delens, C. (2009). Déterminants et effets de la motivation des élèves en éducation physique : Revue de la littérature. Les Cahiers de Recherche en Éducation et Formation, 73. https://shs.hal.science/halshs-00561544
6. Eissenstat, S. J., & Lee, Y. (2017). Understanding organizational citizenship behavior : The counselor’s role. International Journal of Workplace Health Management, 10(6), 491‑507. https://doi.org/10.1108/IJWHM-05-2017-0030
7. Hall, R. H. (1978). [Review of The Study of Turnover., par J. L. Price]. Administrative Science Quarterly, 23(2), 351‑353. https://doi.org/10.2307/2392571
8. Herzberg, F. (2008). One More Time : How Do You Motivate Employees? Harvard Business Review Press.
9. Homans, G. C. (1958). Social Behavior as Exchange. American Journal of Sociology, 63(6), 597‑606. https://doi.org/10.1086/222355
10. Horts, C.-H. B. D., Blondin, L., Chevalier, F., Fabi, B., & Sékiou, L. (1992). Gestion des ressources humaines (p. 896). Les Editions 4L Inc, De Boeck-Wesmael. https://hec.hal.science/hal-00665252
11. Liger, P. (2016). Marketing RH. Dunod. https://doi.org/10.3917/dunod.liger.2016.01
12. Locke, E. (1976). The Nature and Causes of Job Satisfaction. The handbook of industrial and organizational psychology, 31.
13. Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Perceived service quality as a customer-based performance measure : An empirical examination of organizational barriers using an extended service quality model. Human Resource Management, 30(3), 335‑364.
14. Pfeffer, J. (1998). The Human Equation : Building Profits by Putting People First. Harvard Business Press.
15. Porter, L. W., Bigley, G. A., & Steers, R. M. (2003). Motivation and Work Behavior. McGraw-Hill/Irwin.
16. Ryan, R. M., & Deci, E. L. (2000). Intrinsic and Extrinsic Motivations : Classic Definitions and New Directions. Contemporary Educational Psychology, 25(1), 54‑67. https://doi.org/10.1006/ceps.1999.1020
17. Sager, J. K., Griffeth, R. W., & Hom, P. W. (1998). A Comparison of Structural Models Representing Turnover Cognitions. Journal of Vocational Behavior, 53(2), 254‑273. https://doi.org/10.1006/jvbe.1997.1617
18. رشاش, ع., & عداد, ر. (2017). فن التعامل مع العميل الداخلي وفق مقاربة -التسويق الداخلي -. مجلة الحقوق والعلوم الإنسانیة, 11(2), 141‑147.
19. سمغوني, ت. ف., & كريم, ف. (2019). نظام الحوافز و دوره في تحسين ﻣﺴﺘﻮى أداء العاملين—دراسة حالة مؤسسة إتصالات الجزائر-. مجلة الحقيقة, 18(3), 210‑224.
20. طير, ع. ا., & مدخل, خ. (2023). أثر نظام الحوافز على أداء العاملين ــ دراسة ميدانية في شركة بالنور للصناعة والخدمات بالوادي ــ Impact Incentive System On Performance The Workers ـــــ Study In « Firm Bennour Industry And Services » Of El-Oued ــــ. مجلة المالية و الاسواق, 370‑392.
Published
2024-12-16
How to Cite
BENBELKACEM , M., & LAOUDJ , O. (2024). THE IMPACT OF EMPLOYEE REWARD PROGRAMS ON THEIR LOYALTY UNDER THE INTERNAL MARKETING APPROACH IN ALGERIAN AIRLINES. Journal of Excellence for Economics and Management Research, 8(2), 244-255. Retrieved from http://journals.lagh-univ.dz/index.php/jeemr/article/view/4046
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Original Article
