The Impact of E-Marketing Automation on Business Performance: An Analytic Study
Abstract
This study explores the impact of E-marketing automation on business performance, focusing on its role in optimizing efficiency and improving customer engagement. It examines how automation tools influence marketing strategies and ROI across industries. The study addresses the complexities of integrating automation and its effect on business growth. Findings show that automation streamlines marketing tasks, enhances customer interactions, and maximizes ROI, recommending its adoption for staying competitive
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