تأثير أتمتة التسويق الإلكتروني على أداء المؤسسة : دراسة تحليلية
الملخص
تستعرض هذه الدراسة تأثير أتمتة التسويق الإلكتروني على أداء الأعمال، مع التركيز على دورها في تحسين الكفاءة وتعزيز التفاعل مع العملاء. كما تفحص كيف تؤثر أدوات الأتمتة على استراتيجيات التسويق والعائد على الاستثمار عبر الصناعات. تتناول الدراسة تعقيدات دمج الأتمتة وتأثيرها على نمو الأعمال. أظهرت النتائج أن الأتمتة تبسط مهام التسويق، وتحسن التفاعلات مع العملاء، وتعظم العائد على الاستثمار، موصية باعتمادها للبقاء في موقع تنافسي.
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