The contribution of tourism marketing strategies in activating tourism in the Arab world

Abstract

largest industries in the world economy, Tourism in our time has become a stand-alone industry of the, Tourism is a source of financial resources in hard currency in many tourist countries, as well as in terms of the employment they occupy, and the capital is continuous, and the variety of types, and is expected to further growth and expansion and prosperity, The majority of countries are working to maximize the positive effects of tourism and avoid their negative impacts through tourism development strategies and tourism marketing, which are aimed at increasing and maintaining tourism flows.