The role of e-marketing in supporting enterprise promotional efforts
Keywords:
E-marketing, promotional efforts, aspirations and desires of consumers
Abstract
The study aimed mainly to talk about the subject of electronic marketing, which has become the most characteristic of commercial and economic transactions in our time, this type of marketing is based on the exploitation of the transfer and distribution of marketing information through the Internet and through the use of social media, which have become an integral part of the lives of consumers, allowing them to quickly and easily diagnose products and services at the lowest possible cost, and also allowing them to identify products and services from all parts around the world, in the purpose of enhancing the value and benefit that organizations can get in return.
References
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- PATRALI. C, Understanding Consumer Interaction with Web Advertising, in Internet Marketing Research: Theory and Practice, Idea Group, 2001.
- HART. C, Retailer adoption of the Internet – Implications for retail marketing, European Journal of Marketing, 2000
- FILL. C, Marketing communications, Harlow: FT Prentice Hall, USA, 2006
- SAKAS. D, the Development of Facebook's Competitive Advantage for Brand Awareness, Procedia Economics And Finance, Russia, 2015,
- MAGOS. R, Digital Marketing for Identifying Customers' Preferences: A Solution for SMEs in Obtaining Competitive Advantages, International Journal of Economic Practices & Theories
- KANNAN. P, From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior, Journal of Marketing, USA, 2016,
- VAN. N, Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study, Journal of Digital Asset Management, USA, 2007,
- HUDSON. S, The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 2016
- JOHNSON. K, Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook, Computers in Human Behavior, 2016
- BRANDI. W, Risk, Information, and Incentives in Online Affiliate Marketing, Journal of Marketing Research, USA, 2015
- BRIGHAM. E, Digital Marketing, international online marketing course, 2011, p 14.
- BITNER. M, Marketing strategies and organization structures for service firms, marketing of services, USA, 1981
Published
2019-06-03
How to Cite
Bellakhdar, A. (2019). The role of e-marketing in supporting enterprise promotional efforts. Journal of Excellence for Economics and Management Research, 3(1), 129-147. https://doi.org/10.34118/jeemr.v3i1.681
Issue
Section
Original Article
