The Impact of Metaverse on the Future of Advertising Industry
Keywords:
Metaverse, Advertising, Marketing, Virtual Reality, Immersive Technologies
Abstract
The advertising industry has always been quick to embrace new technological trends. Today, Metaverse once again begins a new era. Thus, this research paper aims to understand and analyse the its potential impact on the advertising industry by presenting the experiences of some important global fashion brands.
The study concluded that Metaverse will have a significant contribution to the advertising industry and will bring about radical changes, as it contains immersive technologies and applications that can be employed to enhance the power of advertising campaigns.
References
1. AINBINDER, R. (2022, 08 26). How Nike Is Crushing Its Transition to the Metaverse. Consulté le 08 15, 2023, sur front office sports: https://frontofficesports.com/how-nike-is-crushing-its-transition-to-the-metaverse/
2. ajmarketing. (2022, 3 17). Retrieved from ajmarketing: https://www.ajmarketing.io/post/top-7-metaverse-marketing-strategies-success-case-analysis
3. ajmarketing. (2022, 03 17). Récupéré sur ajmarketing: www.ajmarketing.io/post/top-7-metaverse-marketing-strategies-success-case-analysis
4. Bala, P., & other. (2023). Awareness And Perception Of Youth Towards Metaverse Marketing. Creative Research Thoughts (IJCRT), 276.
5. Ball, M. (2022). The Metaverse: And how it will revolutionize everything.
6. Bump, P. (2023, 03 21). What is the Metaverse: What Marketers Need to Know. Consulté le 07 22, 2023, sur hubspot : https://blog.hubspot.com/marketing/metaverse
7. Chandiwala, M., Patel, P., & Mehta, A. (2023). ADVERTISING AND BRANDING WITH METAVERSE. Dogo Rangsang Research Journal, 96.
8. Decima, C. (2023, 01 13). The Role of the Metaverse in Digital Marketing. Consulté le 07 19, 2023, sur WSI: www.wsiworld.com/blog/the-role-of-the-metaverse-in-digital-marketing
9. Eyada, B. (2023). Advertising in the Metaverse: Opportunities and Challenges. International Journal of Marketing Studies, 26.
10. Fosdike, H. (2023). PRODUCT ADVERTISING IN THE METAVERSE. Consulté le 08 15, 2023, sur intelligentreach: https://www.intelligentreach.com/guides/product-advertising-in-the-metaverse/
11. Hazan, E., & others. (2022, 05 24). Marketing in the metaverse: An opportunity for innovation and experimentation. Consulté le 07 25, 2023, sur McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ma
12. Hennig-Thurau, T. (2022). Metaverse Marketing. NIM Marketing Intelligence Review, 46.
13. Hollensen, Kotler, & Opresnik. (2022). Metaverse: The new marketing universe. Journal of Business Strategy, p121.
14. Ibrahim, D. (2023, 03 15). Adidas Metaverse: Ultimate Review [+Top 8 Products]. Consulté le 08 05, 2023, sur metaverse insider: https://metaverseinsider.tech/2023/03/15/adidas-metaverse/
15. Israfilzade, K. (2022). Marketing in the Metaverse: A Sceptical Viewpoint of Opportunities and Future Research Directions. The Eurasia Proceedings of Educational & Social Sciences (EPESS), 53.
16. Johnson, J. (2019, 05 20). Doomsday Clock Just Redefined the Entire DC Multiverse/. Consulté le 07 20, 2023, sur CBR: www.cbr.com/doomsday-clock-superman-metaverse/
17. Jong, H. d. (2022, 12 01). Advertising in the Metaverse. Consulté le 08 15, 2023, sur Quantoz Blockchain Technology: https://quantoz.com/publications/advertising-in-the-metaverse/
18. Kiplangat, B. (2022, 09 30). Digital Marketing in The Metaverse: Challenges, Techniques, and More. Consulté le 07 17, 2023, sur Dataslayer : Benard Kiplangat, "Digital Marketing in The Metaverse: Challenges, Techniques, and More", Dataslayer website, published (30/09/ https://dataslayer.ai/blog/effective-digital-marketing-in-the-metaverse-six-techniques-to-ad
19. Leighton, N. (2022, 12 03). How the Metaverse Will Transform the Way We Approach Marketing. Consulté le 08 02, 2023, sur Enterpreneur: www.entrepreneur.com/growing-a-business/how-the-metaverse-will-transform-marketing/4383
20. marr, b. (2022, 07 01). The Amazing Ways Nike Is Using The Metaverse, Web3 And NFTs. Consulté le 08 02, 2023, sur forbes: https://www.forbes.com/sites/bernardmarr/2022/06/01/the-amazing-ways-nike-is-using-the-metaverse-web3-and-nfts/?sh=481bda2056e9
21. Mclaughkin, J. (2022). Marketing In The Metaverse, A GUIDE TO THE METAVERSE AND WEB 3.0 FOR MARKETERS AND BRANDS.
22. Mcleise, F. (2023, 02 13). advertising in the metaverse. Consulté le 08 14, 2023, sur sensoriumgalaxy: https://sensoriumgalaxy.com/articles/advertising-in-the-metaverse
23. Michell, T. (2022, 12 23). Advertising in the Metaverse: A new frontier for marketers? Consulté le 08 15, 2023, sur airwallex : https://www.airwallex.com/blog/advertising-in-the-metaverse-a-new-frontier-for-marketers
24. Microsoft. (2023, 03 03). Eye-gaze-based interaction on HoloLens 2. Consulté le 08 14, 2023, sur microsoft: https://learn.microsoft.com/en-us/windows/mixed-reality/design/eye-gaze-interaction
25. Moss, E. (2023, 05 01). the customer. Consulté le 08 02, 2023, sur the customer: https://thecustomer.net/the-slam-dunk-of-adidas-metaverse-marketing/
26. mytaverse. (2022, 10 21). Nike's Metaverse VR Experiences Are Paying Off - Here's Why. Consulté le 07 25, 2023, sur mytaverse website: https://www.mytaverse.com/post/nike-s-metaverse-vr-experiences-are-paying-off-here-s-why
27. Plomion, B. (2022, 05 16). A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience. Consulté le 08 15, 2023, sur forbes : https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/16/a-giant-leap-for-advertising-kind-how-the-metaverse-could-lead-to-a-next-gen-brand-experience/?sh=3ab58ee12f6b
28. Ramic, M. (2022). MARKETING IN THE METAVERSE , A complete overview of best practices and innovations practices innovations. Dans A complete overview of best practices and innovations practices innovations (p. 02).
29. Statista. (2023, 08 01). Metaverse Advertising - Worldwide. Consulté le 08 15, 2023, sur statista : https://www.statista.com/outlook/amo/metaverse/metaverse-advertising/worldwide#value
30. Strouvens, A. (2022, 09 27). the metaverse business is too niche. Consulté le 07 22, 2023, sur Sortlist: https://www.sortlist.com/datahub/reports/metaverse-for-business/)
31. Sutcliffe, C. (2022, 09 22). 21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right. Consulté le 08 03, 2023, sur the drum: https://www.thedrum.com/news/2022/09/22/21m-people-have-now-visited-nike-s-roblox-store-here-s-how-do-metaverse-commerce
2. ajmarketing. (2022, 3 17). Retrieved from ajmarketing: https://www.ajmarketing.io/post/top-7-metaverse-marketing-strategies-success-case-analysis
3. ajmarketing. (2022, 03 17). Récupéré sur ajmarketing: www.ajmarketing.io/post/top-7-metaverse-marketing-strategies-success-case-analysis
4. Bala, P., & other. (2023). Awareness And Perception Of Youth Towards Metaverse Marketing. Creative Research Thoughts (IJCRT), 276.
5. Ball, M. (2022). The Metaverse: And how it will revolutionize everything.
6. Bump, P. (2023, 03 21). What is the Metaverse: What Marketers Need to Know. Consulté le 07 22, 2023, sur hubspot : https://blog.hubspot.com/marketing/metaverse
7. Chandiwala, M., Patel, P., & Mehta, A. (2023). ADVERTISING AND BRANDING WITH METAVERSE. Dogo Rangsang Research Journal, 96.
8. Decima, C. (2023, 01 13). The Role of the Metaverse in Digital Marketing. Consulté le 07 19, 2023, sur WSI: www.wsiworld.com/blog/the-role-of-the-metaverse-in-digital-marketing
9. Eyada, B. (2023). Advertising in the Metaverse: Opportunities and Challenges. International Journal of Marketing Studies, 26.
10. Fosdike, H. (2023). PRODUCT ADVERTISING IN THE METAVERSE. Consulté le 08 15, 2023, sur intelligentreach: https://www.intelligentreach.com/guides/product-advertising-in-the-metaverse/
11. Hazan, E., & others. (2022, 05 24). Marketing in the metaverse: An opportunity for innovation and experimentation. Consulté le 07 25, 2023, sur McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ma
12. Hennig-Thurau, T. (2022). Metaverse Marketing. NIM Marketing Intelligence Review, 46.
13. Hollensen, Kotler, & Opresnik. (2022). Metaverse: The new marketing universe. Journal of Business Strategy, p121.
14. Ibrahim, D. (2023, 03 15). Adidas Metaverse: Ultimate Review [+Top 8 Products]. Consulté le 08 05, 2023, sur metaverse insider: https://metaverseinsider.tech/2023/03/15/adidas-metaverse/
15. Israfilzade, K. (2022). Marketing in the Metaverse: A Sceptical Viewpoint of Opportunities and Future Research Directions. The Eurasia Proceedings of Educational & Social Sciences (EPESS), 53.
16. Johnson, J. (2019, 05 20). Doomsday Clock Just Redefined the Entire DC Multiverse/. Consulté le 07 20, 2023, sur CBR: www.cbr.com/doomsday-clock-superman-metaverse/
17. Jong, H. d. (2022, 12 01). Advertising in the Metaverse. Consulté le 08 15, 2023, sur Quantoz Blockchain Technology: https://quantoz.com/publications/advertising-in-the-metaverse/
18. Kiplangat, B. (2022, 09 30). Digital Marketing in The Metaverse: Challenges, Techniques, and More. Consulté le 07 17, 2023, sur Dataslayer : Benard Kiplangat, "Digital Marketing in The Metaverse: Challenges, Techniques, and More", Dataslayer website, published (30/09/ https://dataslayer.ai/blog/effective-digital-marketing-in-the-metaverse-six-techniques-to-ad
19. Leighton, N. (2022, 12 03). How the Metaverse Will Transform the Way We Approach Marketing. Consulté le 08 02, 2023, sur Enterpreneur: www.entrepreneur.com/growing-a-business/how-the-metaverse-will-transform-marketing/4383
20. marr, b. (2022, 07 01). The Amazing Ways Nike Is Using The Metaverse, Web3 And NFTs. Consulté le 08 02, 2023, sur forbes: https://www.forbes.com/sites/bernardmarr/2022/06/01/the-amazing-ways-nike-is-using-the-metaverse-web3-and-nfts/?sh=481bda2056e9
21. Mclaughkin, J. (2022). Marketing In The Metaverse, A GUIDE TO THE METAVERSE AND WEB 3.0 FOR MARKETERS AND BRANDS.
22. Mcleise, F. (2023, 02 13). advertising in the metaverse. Consulté le 08 14, 2023, sur sensoriumgalaxy: https://sensoriumgalaxy.com/articles/advertising-in-the-metaverse
23. Michell, T. (2022, 12 23). Advertising in the Metaverse: A new frontier for marketers? Consulté le 08 15, 2023, sur airwallex : https://www.airwallex.com/blog/advertising-in-the-metaverse-a-new-frontier-for-marketers
24. Microsoft. (2023, 03 03). Eye-gaze-based interaction on HoloLens 2. Consulté le 08 14, 2023, sur microsoft: https://learn.microsoft.com/en-us/windows/mixed-reality/design/eye-gaze-interaction
25. Moss, E. (2023, 05 01). the customer. Consulté le 08 02, 2023, sur the customer: https://thecustomer.net/the-slam-dunk-of-adidas-metaverse-marketing/
26. mytaverse. (2022, 10 21). Nike's Metaverse VR Experiences Are Paying Off - Here's Why. Consulté le 07 25, 2023, sur mytaverse website: https://www.mytaverse.com/post/nike-s-metaverse-vr-experiences-are-paying-off-here-s-why
27. Plomion, B. (2022, 05 16). A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience. Consulté le 08 15, 2023, sur forbes : https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/16/a-giant-leap-for-advertising-kind-how-the-metaverse-could-lead-to-a-next-gen-brand-experience/?sh=3ab58ee12f6b
28. Ramic, M. (2022). MARKETING IN THE METAVERSE , A complete overview of best practices and innovations practices innovations. Dans A complete overview of best practices and innovations practices innovations (p. 02).
29. Statista. (2023, 08 01). Metaverse Advertising - Worldwide. Consulté le 08 15, 2023, sur statista : https://www.statista.com/outlook/amo/metaverse/metaverse-advertising/worldwide#value
30. Strouvens, A. (2022, 09 27). the metaverse business is too niche. Consulté le 07 22, 2023, sur Sortlist: https://www.sortlist.com/datahub/reports/metaverse-for-business/)
31. Sutcliffe, C. (2022, 09 22). 21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right. Consulté le 08 03, 2023, sur the drum: https://www.thedrum.com/news/2022/09/22/21m-people-have-now-visited-nike-s-roblox-store-here-s-how-do-metaverse-commerce
Published
2024-06-01
How to Cite
mimoune, M., & bouzida, saoussen. (2024). The Impact of Metaverse on the Future of Advertising Industry . Journal of Excellence for Economics and Management Research, 8(1), 103-120. Retrieved from http://journals.lagh-univ.dz/index.php/jeemr/article/view/3839
Issue
Section
Original Article
