The role of the sports press in the formation of sports public opinion

Abstract

Sports journalism is one of the main means of communication based on the printed word for the dissemination and analysis of opinions and news, and the provision of information, in addition to entertainment and entertainment, which affects the community.

The study aims to determine the ability of the sports newspapers to shape the sports public opinion on the one hand and to promote the trends towards sport on the other. The study used a descriptive and analytical approach that fits the study of human and social phenomena. The study concluded that the press can address a broad segment of the public , Which contributes to the formation of public opinion and leadership, and works to crystallize trends towards sport and its issues - that the impact of the means of mass communication, but exercised by the group and its trends and values ​​and culture in order to achieve some degree of compatibility between man and his environment In which he must find the element of satisfaction for his needs and desires.