The reality of the promotional mix in the Algerian economic institutions An exploratory study of the Turkish institution YAPI MERKEZI mode

Abstract

This study is an analytical descriptive study that seeks to know the reality of the promotional mix or what is
known as marketing communication in the foreign economic institutions operating in the country. To this end, a
foreign institution, the Turkish Yapi Merkezi Foundation, which completed the Tramway projects in Algeria, The
status given by the institution under study to the activity of communication in general and marketing
communication in particular and the difficulties that may be encountered in the framework of activity