The value dimensions of advertisements - an analytical study in the light of the value determinism theory -

Abstract

This intervention attempts to provide an applied jurisprudence for the theory of value inevitability, by studying a media phenomenon according to the principles and foundations of this theory, with the aim of bypassing the theoretical discussions that marked the stage of the emergence of the theory, and our attempt to draw the attention of researchers to the need to support and develop the rules and tools of the theory by accessing this section, and we see that Restriction and theoretical foundation is not enough on its own, unless it is supported by applied research, which is based on the rules, foundations and methodology of this theory, and we know how many of the ideas of Western researchers developed, after resorting to applied research, just as some of the media theories that appeared in the West did not know retraction. And the theoretical foundation only after the spread of applied and field research.