Perception managériale de la coopétition : cas de la filière électronique grand public
Keywords:
Coopetition, managerial perception, competitive strategy, electronics industry, Algeria
Abstract
In marketing as in strategy, research has experienced a polar focus on purely competitive strategies, and at least on cooperative strategies. In a new theoretical framework, this paper focuses on the analysis of managers' perception of the practice of coopetition; a relationship in which competition and cooperation coexist, with the same actor. The objective of this analysis is to shed light on the factors underlying the practice of coopetition, based on a recent review of the literature. In the absence of work on coopetition, knowledge of managers' perception of coopetition is essential. To analyze this perception, a fertile ground for coopetition was investigated, that of companies in the consumer electronics sector, through a quantitative study.
References
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Porter, M. (1986). L'avantage concurrentiel. Paris: Economica.
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Anderson, C. R., & Paine, F. T. (1975). Managerial perception and stratégic behavior. Academy of Management Journal, 18(4), pp. 811-823.
Bengtsson, M., & Johansson, M. (2011). Clashes between contending market regimes: a challenge for firms in converging industries. European Business Review, 23(5), pp. .454-475.
Bengtsson, M., & Raza-Ullah, T. (2016). A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management, 57, pp. 23-39.
Bengtsson, M., Eriksson, J., & Wincent, J. (2010). Co-opetition dynamics – an outline for further inquiry. Competitiveness Review: An International Business Journal, 20(2), pp. 194-214.
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53, pp. 19-30.
Bentsson, M., & Kock, S. (2000). Coopetition in business networks to cooperate and compete simultaneously. Industrial Marketing Management(26), pp. 411-426.
Bez, S. M. (2018). La coopétition technologique pourquoi et comment partager sa technologie avec son concurrent ? Innovations, 1(55), pp. 89-117.
Bonel, E., & Rocco, E. (2007). Coopeting to Survive; Surviving Coopetition. International Studies of Management & Organization, 37(2), pp. 70-96.
Bouncken, R. B., Gast, J., Kraus, S., & Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9(3), pp. 577-601.
Chédotel, F., & Viviani, J.-L. (2016). Dynamiques et conditions des relations coopératives dans les réseaux. Revue française de gestion, 6(259), pp. 71-81.
Chen, M.-J. (1996). Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration. The Academy of Management Review, 21(1), pp. 100-134.
Chen, Y.-y. (2017). Impacts of managerial characteristics on the export performance of small and medium-sized firms: Review and implications. International Conference on E-commerce and Contemporary Economic Development, (pp. 169-172). Shaanxi.
Chiambaretto, P., & Dumez, H. (2016). Toward a typology of coopetition: a multilevel approach. International Studies of Management & Organization, 46(2-3), pp. 110-129.
Czakon, W., & Czernek-Marszałek, K. (2020). Competitor Perceptions in Tourism Coopetition. Journal of Travel Research, 60(2), pp. 312-335.
Czakon, W., Klimas, P., & Mariani, M. (2020). Behavioral antecedents of coopetition: A synthesis and measurement scale. Long Range Planning, 53(1). doi:https://doi.org/10.1016/j.lrp.2019.03.001
Czakon, W., Mucha-Kuś, K., & Sołtysik, M. (2016). Coopetition Strategy—What is in It for All? International Studies of Management & Organization, 46(2-3), pp. 80-93.
Dagnino, B. G., Le Roy, F., & Yami., S. (2007). La dynamique des stratégies de coopétition. Revue Française de gestion, 7(176), pp. 87-98.
Dubois, A., & Fredriksson, P. (2008). Cooperating and competing in supply networks: Making sense of a triadic sourcing strategy. Journal of Purchasing & Supply Management, 14, pp. 170-179.
Ford, D., & Håkansson, H. (2013). Competition in business networks. Industrial Marketing Management, 42, pp. 1017-1024.
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the interplay of competition and cooperation towards a theory of coopetition. Journal of Management, pp. 1-24.
Gnyawali, D. R., & Park, B. J. (2011). Co-opetition between giants: Collaboration with competitors for technological. Research Policy(40), pp. 650-663.
Golnam, A., Ritala, P., & Wegmann, A. (2014). Coopetition within and between value networks – a typology and a modelling framework. Int. J. Business Environment, 6(1), pp. 47-68.
Hamel, G., Doz, Y. L., & Prahalad, C. (1989). Collaborate with your competitors and win. HARVARD BUSINESS REVIEW, 67(1), pp. 133-139.
Kim, S., Kim, N., Pae, J. H., & Yip, L. (2013). Cooperate and compete coopetition strategy in retailer-supplier relationships. Journal of Business & Industrial Marketing, 28(4), pp. 263-275.
Kraus, S., Meier, F., Niemand, T., Bouncken, R. B., & Ritala, P. (2017). In search for the ideal coopetition partner: an experimental study. Review of managerial science.
Lacam, J.-S. (2017). Les interactions concurrentielles lors d’une stratégie de coopétition. Management & Avenir, 7(97), pp. 13-34.
Luo, X., Rindfleisch, A., & Tse, D. K. (2007). Working with rivals the impact of competitor alliances on financial performance. Journal of Marketing Research, 44(1), pp. 73-83.
Özleblebici, Z., & Pinto, C. (2015). Variations in Strategy Perception among Business and Military Managers. International Journal of Research in Business and Social Science, 4(1), pp. 17-31.
Padula, G., & Dagnino, G. B. (2007). Untangling the Rise of Coopetition. International studies of management & organization, 37(2), pp. 32-52.
Porac, J., & Rosa, J. A. (1996). In Praise of Managerial Narrow-Mindedness. Journal of Management Inquiry, 5(1), pp. 35-42.
Quintana-Garcıa, C., & Benavides-Velasco, C. A. (2004). Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms. Technovation, 24, pp. 927-938.
Ritala, P. (2012). Coopetition strategy – when is it successful? Empirical evidence on innovation and market performance. British Journal of Management, 23, pp. 307-324.
Ross, W. T., & Robertson, D. C. (2007, Juillet). Compound relationships between firms. Journal of Marketing, 71, pp. 108–123.
Roveillo, G., Fulconis, F., & Paché, G. (2012). Vers une dilution des frontières de l’organisation : le prestataire de services logistiques (PSL) comme pilote aux interfaces. Logistique & Management, 20(2), pp. 7-20.
Rusko, R. (2012). Perspectives on value creation and coopetition. Problems and Perspectives in Management, 10(2), pp. 60-72.
Salvetat, D., & Géraudel, M. (2011). Comprendre le rôle de l’intermédiation dans la coopétition : le cas des industries aéronautiques et spatiales. Management international, 15(2), pp. 67-79.
Smith, W. K., & Lewis, M. W. (2012). Leadership skills for managing paradoxes. Industrial and Organizational Psychology, 5(2), pp. 227-231.
Sroka, W. (2013). Coopetition in the steel industry analysis of coopetition relations in the value net. METALURGIJA, 52(1), pp. 127-130.
Teece, D. J. (1992). Competition, cooperation, and innovation Oraganzational arrangement for regimes of rapid technological progress. Journal of Economic Behavior and Organization, 18(1), pp. 1-25.
Tidström, A. (2008). Perspectives on coopetition on actor and operational levels. Management Research: Journal of the Iberoamerican Academy of Management, 6(3), pp. 207-217.
Tomski, P. (2011). The Horizons of Coopetition – The Analysis of the Selected Aspects of Application. Organizacijų vadyba : sisteminiai tyrimai(59), pp. 131-147.
Walley, K. (2007). Coopetition: An introduction to the subject and an agenda of research. International studies of Management & organisation, 37(2), pp. 11-31.
Waluszewski, A. (2004). A competing or co-operating cluster or seven decades of combinatory resources? What’s behind a prospering biotech valley? Scandinavian journal of management, 20, pp. 125-150.
Wiener, M., & Saunders, C. (2014). Forced coopetition in IT multi-sourcing. Journal of Strategic Information Systems, 23, pp. 210-225.
Wilhelm, M. M. (2011). Managing coopetition through horizontal supply chain relations: Linking dyadic and network levels of analysis. Journal of Operations Management, 29(7/8), pp. 663-676.
Yami, S., Chappert, H., & Mione, A. (2015). SÉQUENCES STRATÉGIQUES RELATIONNELLES : LE JEU coopétitif. Management, 5(18), pp. 330-356.
Zakrzewska-Bielawska, A. (2014). What Inhibits Cooperation With Competitors? Barriers of Coopetition in the High-Tech Sector. World Review of Business Research, 4(3), pp. 213-228.
Zineldin, M. (1998). Towards an ecological collaborative relationship management A “co-opetive” perspective. European Journal of Marketing, 32(11/12), pp. 1138-1164.
Article de séminaire :
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York: Doubleday.
Dagnino, G. B. (2009). A new kind of interfirm dynamics for value creation. Dans G. B. Dagnino, & E. Rocco, Coopetition Strategy; Theory, experiments and cases (pp. 25-43). Berkeley: Routledge.
Dagnino, G. B., & Rocco, E. (2009). Introduction – coopetition strategy A “path recognition” investigation approach. Dans G. B. Dagnino, & E. Rocco, Coopetition Strategy Theory, experiments and cases (pp. 1-23). Londres: Routledge.
Gummesson, E. (2008). Total Relationship Marketing (éd. 3e). Oxford: Elsevier.
Iyer, U. J. (2008). Cultural differences in perceptions of fairness in organizational contexts. Dans C. Wankel, 21st century management : a reference handbook (pp. 221-229). California: SAGE Publications.
Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press.
Porter, M. (1986). L'avantage concurrentiel. Paris: Economica.
Amghar, M., & Boukrif, M. (2020). Dynamique territoriale locale et perspective d’émergence du technopôle Electronique/Electroménager à Bordj Bou Arreridj : Analyse en terme d’organisation industrielle. Revue des Sciences Economiques, de Gestion et Sciences Commerciales, 12(3), pp. 604-618.
Anderson, C. R., & Paine, F. T. (1975). Managerial perception and stratégic behavior. Academy of Management Journal, 18(4), pp. 811-823.
Bengtsson, M., & Johansson, M. (2011). Clashes between contending market regimes: a challenge for firms in converging industries. European Business Review, 23(5), pp. .454-475.
Bengtsson, M., & Raza-Ullah, T. (2016). A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management, 57, pp. 23-39.
Bengtsson, M., Eriksson, J., & Wincent, J. (2010). Co-opetition dynamics – an outline for further inquiry. Competitiveness Review: An International Business Journal, 20(2), pp. 194-214.
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53, pp. 19-30.
Bentsson, M., & Kock, S. (2000). Coopetition in business networks to cooperate and compete simultaneously. Industrial Marketing Management(26), pp. 411-426.
Bez, S. M. (2018). La coopétition technologique pourquoi et comment partager sa technologie avec son concurrent ? Innovations, 1(55), pp. 89-117.
Bonel, E., & Rocco, E. (2007). Coopeting to Survive; Surviving Coopetition. International Studies of Management & Organization, 37(2), pp. 70-96.
Bouncken, R. B., Gast, J., Kraus, S., & Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9(3), pp. 577-601.
Chédotel, F., & Viviani, J.-L. (2016). Dynamiques et conditions des relations coopératives dans les réseaux. Revue française de gestion, 6(259), pp. 71-81.
Chen, M.-J. (1996). Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration. The Academy of Management Review, 21(1), pp. 100-134.
Chen, Y.-y. (2017). Impacts of managerial characteristics on the export performance of small and medium-sized firms: Review and implications. International Conference on E-commerce and Contemporary Economic Development, (pp. 169-172). Shaanxi.
Chiambaretto, P., & Dumez, H. (2016). Toward a typology of coopetition: a multilevel approach. International Studies of Management & Organization, 46(2-3), pp. 110-129.
Czakon, W., & Czernek-Marszałek, K. (2020). Competitor Perceptions in Tourism Coopetition. Journal of Travel Research, 60(2), pp. 312-335.
Czakon, W., Klimas, P., & Mariani, M. (2020). Behavioral antecedents of coopetition: A synthesis and measurement scale. Long Range Planning, 53(1). doi:https://doi.org/10.1016/j.lrp.2019.03.001
Czakon, W., Mucha-Kuś, K., & Sołtysik, M. (2016). Coopetition Strategy—What is in It for All? International Studies of Management & Organization, 46(2-3), pp. 80-93.
Dagnino, B. G., Le Roy, F., & Yami., S. (2007). La dynamique des stratégies de coopétition. Revue Française de gestion, 7(176), pp. 87-98.
Dubois, A., & Fredriksson, P. (2008). Cooperating and competing in supply networks: Making sense of a triadic sourcing strategy. Journal of Purchasing & Supply Management, 14, pp. 170-179.
Ford, D., & Håkansson, H. (2013). Competition in business networks. Industrial Marketing Management, 42, pp. 1017-1024.
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the interplay of competition and cooperation towards a theory of coopetition. Journal of Management, pp. 1-24.
Gnyawali, D. R., & Park, B. J. (2011). Co-opetition between giants: Collaboration with competitors for technological. Research Policy(40), pp. 650-663.
Golnam, A., Ritala, P., & Wegmann, A. (2014). Coopetition within and between value networks – a typology and a modelling framework. Int. J. Business Environment, 6(1), pp. 47-68.
Hamel, G., Doz, Y. L., & Prahalad, C. (1989). Collaborate with your competitors and win. HARVARD BUSINESS REVIEW, 67(1), pp. 133-139.
Kim, S., Kim, N., Pae, J. H., & Yip, L. (2013). Cooperate and compete coopetition strategy in retailer-supplier relationships. Journal of Business & Industrial Marketing, 28(4), pp. 263-275.
Kraus, S., Meier, F., Niemand, T., Bouncken, R. B., & Ritala, P. (2017). In search for the ideal coopetition partner: an experimental study. Review of managerial science.
Lacam, J.-S. (2017). Les interactions concurrentielles lors d’une stratégie de coopétition. Management & Avenir, 7(97), pp. 13-34.
Luo, X., Rindfleisch, A., & Tse, D. K. (2007). Working with rivals the impact of competitor alliances on financial performance. Journal of Marketing Research, 44(1), pp. 73-83.
Özleblebici, Z., & Pinto, C. (2015). Variations in Strategy Perception among Business and Military Managers. International Journal of Research in Business and Social Science, 4(1), pp. 17-31.
Padula, G., & Dagnino, G. B. (2007). Untangling the Rise of Coopetition. International studies of management & organization, 37(2), pp. 32-52.
Porac, J., & Rosa, J. A. (1996). In Praise of Managerial Narrow-Mindedness. Journal of Management Inquiry, 5(1), pp. 35-42.
Quintana-Garcıa, C., & Benavides-Velasco, C. A. (2004). Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms. Technovation, 24, pp. 927-938.
Ritala, P. (2012). Coopetition strategy – when is it successful? Empirical evidence on innovation and market performance. British Journal of Management, 23, pp. 307-324.
Ross, W. T., & Robertson, D. C. (2007, Juillet). Compound relationships between firms. Journal of Marketing, 71, pp. 108–123.
Roveillo, G., Fulconis, F., & Paché, G. (2012). Vers une dilution des frontières de l’organisation : le prestataire de services logistiques (PSL) comme pilote aux interfaces. Logistique & Management, 20(2), pp. 7-20.
Rusko, R. (2012). Perspectives on value creation and coopetition. Problems and Perspectives in Management, 10(2), pp. 60-72.
Salvetat, D., & Géraudel, M. (2011). Comprendre le rôle de l’intermédiation dans la coopétition : le cas des industries aéronautiques et spatiales. Management international, 15(2), pp. 67-79.
Smith, W. K., & Lewis, M. W. (2012). Leadership skills for managing paradoxes. Industrial and Organizational Psychology, 5(2), pp. 227-231.
Sroka, W. (2013). Coopetition in the steel industry analysis of coopetition relations in the value net. METALURGIJA, 52(1), pp. 127-130.
Teece, D. J. (1992). Competition, cooperation, and innovation Oraganzational arrangement for regimes of rapid technological progress. Journal of Economic Behavior and Organization, 18(1), pp. 1-25.
Tidström, A. (2008). Perspectives on coopetition on actor and operational levels. Management Research: Journal of the Iberoamerican Academy of Management, 6(3), pp. 207-217.
Tomski, P. (2011). The Horizons of Coopetition – The Analysis of the Selected Aspects of Application. Organizacijų vadyba : sisteminiai tyrimai(59), pp. 131-147.
Walley, K. (2007). Coopetition: An introduction to the subject and an agenda of research. International studies of Management & organisation, 37(2), pp. 11-31.
Waluszewski, A. (2004). A competing or co-operating cluster or seven decades of combinatory resources? What’s behind a prospering biotech valley? Scandinavian journal of management, 20, pp. 125-150.
Wiener, M., & Saunders, C. (2014). Forced coopetition in IT multi-sourcing. Journal of Strategic Information Systems, 23, pp. 210-225.
Wilhelm, M. M. (2011). Managing coopetition through horizontal supply chain relations: Linking dyadic and network levels of analysis. Journal of Operations Management, 29(7/8), pp. 663-676.
Yami, S., Chappert, H., & Mione, A. (2015). SÉQUENCES STRATÉGIQUES RELATIONNELLES : LE JEU coopétitif. Management, 5(18), pp. 330-356.
Zakrzewska-Bielawska, A. (2014). What Inhibits Cooperation With Competitors? Barriers of Coopetition in the High-Tech Sector. World Review of Business Research, 4(3), pp. 213-228.
Zineldin, M. (1998). Towards an ecological collaborative relationship management A “co-opetive” perspective. European Journal of Marketing, 32(11/12), pp. 1138-1164.
Article de séminaire :
Published
2021-06-03
How to Cite
Meliani , K., & Reguieg , I. D. (2021). Perception managériale de la coopétition : cas de la filière électronique grand public . Journal of Excellence for Economics and Management Research, 5(1), 479-496. https://doi.org/10.34118/jeemr.v5i1.2059
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