Perception managériale de la coopétition : cas de la filière électronique grand public
الملخص
En marketing comme en stratégie la recherche a connu une focalisation polaire sur des stratégies purement concurrentielles, et du moins sur les stratégies coopératives. Dans un nouveau cadre théorique, ce papier s’intéresse à l’analyse de la perception managériale face à la pratique de la coopétition ; une relation dans laquelle la concurrence et la coopération coexiste, avec un même acteur. L’objectif de cette analyse est de mettre la lumière sur les facteurs qui sous-tendent la pratique de la coopétition, en se basant sur une récente revue de la littérature. Dans l’absence de travaux sur la coopétition, la connaissance de la perception des managers face à la coopétition est primordiale. Pour en analyser cette perception, un terrain propice à la coopétition a été mis en examen, celui des entreprises de la filière électronique grand public, à travers une étude quantitative.
المراجع
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Dagnino, G. B., & Rocco, E. (2009). Introduction – coopetition strategy A “path recognition” investigation approach. Dans G. B. Dagnino, & E. Rocco, Coopetition Strategy Theory, experiments and cases (pp. 1-23). Londres: Routledge.
Gummesson, E. (2008). Total Relationship Marketing (éd. 3e). Oxford: Elsevier.
Iyer, U. J. (2008). Cultural differences in perceptions of fairness in organizational contexts. Dans C. Wankel, 21st century management : a reference handbook (pp. 221-229). California: SAGE Publications.
Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press.
Porter, M. (1986). L'avantage concurrentiel. Paris: Economica.
Amghar, M., & Boukrif, M. (2020). Dynamique territoriale locale et perspective d’émergence du technopôle Electronique/Electroménager à Bordj Bou Arreridj : Analyse en terme d’organisation industrielle. Revue des Sciences Economiques, de Gestion et Sciences Commerciales, 12(3), pp. 604-618.
Anderson, C. R., & Paine, F. T. (1975). Managerial perception and stratégic behavior. Academy of Management Journal, 18(4), pp. 811-823.
Bengtsson, M., & Johansson, M. (2011). Clashes between contending market regimes: a challenge for firms in converging industries. European Business Review, 23(5), pp. .454-475.
Bengtsson, M., & Raza-Ullah, T. (2016). A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management, 57, pp. 23-39.
Bengtsson, M., Eriksson, J., & Wincent, J. (2010). Co-opetition dynamics – an outline for further inquiry. Competitiveness Review: An International Business Journal, 20(2), pp. 194-214.
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53, pp. 19-30.
Bentsson, M., & Kock, S. (2000). Coopetition in business networks to cooperate and compete simultaneously. Industrial Marketing Management(26), pp. 411-426.
Bez, S. M. (2018). La coopétition technologique pourquoi et comment partager sa technologie avec son concurrent ? Innovations, 1(55), pp. 89-117.
Bonel, E., & Rocco, E. (2007). Coopeting to Survive; Surviving Coopetition. International Studies of Management & Organization, 37(2), pp. 70-96.
Bouncken, R. B., Gast, J., Kraus, S., & Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9(3), pp. 577-601.
Chédotel, F., & Viviani, J.-L. (2016). Dynamiques et conditions des relations coopératives dans les réseaux. Revue française de gestion, 6(259), pp. 71-81.
Chen, M.-J. (1996). Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration. The Academy of Management Review, 21(1), pp. 100-134.
Chen, Y.-y. (2017). Impacts of managerial characteristics on the export performance of small and medium-sized firms: Review and implications. International Conference on E-commerce and Contemporary Economic Development, (pp. 169-172). Shaanxi.
Chiambaretto, P., & Dumez, H. (2016). Toward a typology of coopetition: a multilevel approach. International Studies of Management & Organization, 46(2-3), pp. 110-129.
Czakon, W., & Czernek-Marszałek, K. (2020). Competitor Perceptions in Tourism Coopetition. Journal of Travel Research, 60(2), pp. 312-335.
Czakon, W., Klimas, P., & Mariani, M. (2020). Behavioral antecedents of coopetition: A synthesis and measurement scale. Long Range Planning, 53(1). doi:https://doi.org/10.1016/j.lrp.2019.03.001
Czakon, W., Mucha-Kuś, K., & Sołtysik, M. (2016). Coopetition Strategy—What is in It for All? International Studies of Management & Organization, 46(2-3), pp. 80-93.
Dagnino, B. G., Le Roy, F., & Yami., S. (2007). La dynamique des stratégies de coopétition. Revue Française de gestion, 7(176), pp. 87-98.
Dubois, A., & Fredriksson, P. (2008). Cooperating and competing in supply networks: Making sense of a triadic sourcing strategy. Journal of Purchasing & Supply Management, 14, pp. 170-179.
Ford, D., & Håkansson, H. (2013). Competition in business networks. Industrial Marketing Management, 42, pp. 1017-1024.
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the interplay of competition and cooperation towards a theory of coopetition. Journal of Management, pp. 1-24.
Gnyawali, D. R., & Park, B. J. (2011). Co-opetition between giants: Collaboration with competitors for technological. Research Policy(40), pp. 650-663.
Golnam, A., Ritala, P., & Wegmann, A. (2014). Coopetition within and between value networks – a typology and a modelling framework. Int. J. Business Environment, 6(1), pp. 47-68.
Hamel, G., Doz, Y. L., & Prahalad, C. (1989). Collaborate with your competitors and win. HARVARD BUSINESS REVIEW, 67(1), pp. 133-139.
Kim, S., Kim, N., Pae, J. H., & Yip, L. (2013). Cooperate and compete coopetition strategy in retailer-supplier relationships. Journal of Business & Industrial Marketing, 28(4), pp. 263-275.
Kraus, S., Meier, F., Niemand, T., Bouncken, R. B., & Ritala, P. (2017). In search for the ideal coopetition partner: an experimental study. Review of managerial science.
Lacam, J.-S. (2017). Les interactions concurrentielles lors d’une stratégie de coopétition. Management & Avenir, 7(97), pp. 13-34.
Luo, X., Rindfleisch, A., & Tse, D. K. (2007). Working with rivals the impact of competitor alliances on financial performance. Journal of Marketing Research, 44(1), pp. 73-83.
Özleblebici, Z., & Pinto, C. (2015). Variations in Strategy Perception among Business and Military Managers. International Journal of Research in Business and Social Science, 4(1), pp. 17-31.
Padula, G., & Dagnino, G. B. (2007). Untangling the Rise of Coopetition. International studies of management & organization, 37(2), pp. 32-52.
Porac, J., & Rosa, J. A. (1996). In Praise of Managerial Narrow-Mindedness. Journal of Management Inquiry, 5(1), pp. 35-42.
Quintana-Garcıa, C., & Benavides-Velasco, C. A. (2004). Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms. Technovation, 24, pp. 927-938.
Ritala, P. (2012). Coopetition strategy – when is it successful? Empirical evidence on innovation and market performance. British Journal of Management, 23, pp. 307-324.
Ross, W. T., & Robertson, D. C. (2007, Juillet). Compound relationships between firms. Journal of Marketing, 71, pp. 108–123.
Roveillo, G., Fulconis, F., & Paché, G. (2012). Vers une dilution des frontières de l’organisation : le prestataire de services logistiques (PSL) comme pilote aux interfaces. Logistique & Management, 20(2), pp. 7-20.
Rusko, R. (2012). Perspectives on value creation and coopetition. Problems and Perspectives in Management, 10(2), pp. 60-72.
Salvetat, D., & Géraudel, M. (2011). Comprendre le rôle de l’intermédiation dans la coopétition : le cas des industries aéronautiques et spatiales. Management international, 15(2), pp. 67-79.
Smith, W. K., & Lewis, M. W. (2012). Leadership skills for managing paradoxes. Industrial and Organizational Psychology, 5(2), pp. 227-231.
Sroka, W. (2013). Coopetition in the steel industry analysis of coopetition relations in the value net. METALURGIJA, 52(1), pp. 127-130.
Teece, D. J. (1992). Competition, cooperation, and innovation Oraganzational arrangement for regimes of rapid technological progress. Journal of Economic Behavior and Organization, 18(1), pp. 1-25.
Tidström, A. (2008). Perspectives on coopetition on actor and operational levels. Management Research: Journal of the Iberoamerican Academy of Management, 6(3), pp. 207-217.
Tomski, P. (2011). The Horizons of Coopetition – The Analysis of the Selected Aspects of Application. Organizacijų vadyba : sisteminiai tyrimai(59), pp. 131-147.
Walley, K. (2007). Coopetition: An introduction to the subject and an agenda of research. International studies of Management & organisation, 37(2), pp. 11-31.
Waluszewski, A. (2004). A competing or co-operating cluster or seven decades of combinatory resources? What’s behind a prospering biotech valley? Scandinavian journal of management, 20, pp. 125-150.
Wiener, M., & Saunders, C. (2014). Forced coopetition in IT multi-sourcing. Journal of Strategic Information Systems, 23, pp. 210-225.
Wilhelm, M. M. (2011). Managing coopetition through horizontal supply chain relations: Linking dyadic and network levels of analysis. Journal of Operations Management, 29(7/8), pp. 663-676.
Yami, S., Chappert, H., & Mione, A. (2015). SÉQUENCES STRATÉGIQUES RELATIONNELLES : LE JEU coopétitif. Management, 5(18), pp. 330-356.
Zakrzewska-Bielawska, A. (2014). What Inhibits Cooperation With Competitors? Barriers of Coopetition in the High-Tech Sector. World Review of Business Research, 4(3), pp. 213-228.
Zineldin, M. (1998). Towards an ecological collaborative relationship management A “co-opetive” perspective. European Journal of Marketing, 32(11/12), pp. 1138-1164.
Article de séminaire :
Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. New York: Doubleday.
Dagnino, G. B. (2009). A new kind of interfirm dynamics for value creation. Dans G. B. Dagnino, & E. Rocco, Coopetition Strategy; Theory, experiments and cases (pp. 25-43). Berkeley: Routledge.
Dagnino, G. B., & Rocco, E. (2009). Introduction – coopetition strategy A “path recognition” investigation approach. Dans G. B. Dagnino, & E. Rocco, Coopetition Strategy Theory, experiments and cases (pp. 1-23). Londres: Routledge.
Gummesson, E. (2008). Total Relationship Marketing (éd. 3e). Oxford: Elsevier.
Iyer, U. J. (2008). Cultural differences in perceptions of fairness in organizational contexts. Dans C. Wankel, 21st century management : a reference handbook (pp. 221-229). California: SAGE Publications.
Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago: University of Chicago Press.
Porter, M. (1986). L'avantage concurrentiel. Paris: Economica.
Amghar, M., & Boukrif, M. (2020). Dynamique territoriale locale et perspective d’émergence du technopôle Electronique/Electroménager à Bordj Bou Arreridj : Analyse en terme d’organisation industrielle. Revue des Sciences Economiques, de Gestion et Sciences Commerciales, 12(3), pp. 604-618.
Anderson, C. R., & Paine, F. T. (1975). Managerial perception and stratégic behavior. Academy of Management Journal, 18(4), pp. 811-823.
Bengtsson, M., & Johansson, M. (2011). Clashes between contending market regimes: a challenge for firms in converging industries. European Business Review, 23(5), pp. .454-475.
Bengtsson, M., & Raza-Ullah, T. (2016). A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management, 57, pp. 23-39.
Bengtsson, M., Eriksson, J., & Wincent, J. (2010). Co-opetition dynamics – an outline for further inquiry. Competitiveness Review: An International Business Journal, 20(2), pp. 194-214.
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). The coopetition paradox and tension: The moderating role of coopetition capability. Industrial Marketing Management, 53, pp. 19-30.
Bentsson, M., & Kock, S. (2000). Coopetition in business networks to cooperate and compete simultaneously. Industrial Marketing Management(26), pp. 411-426.
Bez, S. M. (2018). La coopétition technologique pourquoi et comment partager sa technologie avec son concurrent ? Innovations, 1(55), pp. 89-117.
Bonel, E., & Rocco, E. (2007). Coopeting to Survive; Surviving Coopetition. International Studies of Management & Organization, 37(2), pp. 70-96.
Bouncken, R. B., Gast, J., Kraus, S., & Bogers, M. (2015). Coopetition: a systematic review, synthesis, and future research directions. Review of Managerial Science, 9(3), pp. 577-601.
Chédotel, F., & Viviani, J.-L. (2016). Dynamiques et conditions des relations coopératives dans les réseaux. Revue française de gestion, 6(259), pp. 71-81.
Chen, M.-J. (1996). Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration. The Academy of Management Review, 21(1), pp. 100-134.
Chen, Y.-y. (2017). Impacts of managerial characteristics on the export performance of small and medium-sized firms: Review and implications. International Conference on E-commerce and Contemporary Economic Development, (pp. 169-172). Shaanxi.
Chiambaretto, P., & Dumez, H. (2016). Toward a typology of coopetition: a multilevel approach. International Studies of Management & Organization, 46(2-3), pp. 110-129.
Czakon, W., & Czernek-Marszałek, K. (2020). Competitor Perceptions in Tourism Coopetition. Journal of Travel Research, 60(2), pp. 312-335.
Czakon, W., Klimas, P., & Mariani, M. (2020). Behavioral antecedents of coopetition: A synthesis and measurement scale. Long Range Planning, 53(1). doi:https://doi.org/10.1016/j.lrp.2019.03.001
Czakon, W., Mucha-Kuś, K., & Sołtysik, M. (2016). Coopetition Strategy—What is in It for All? International Studies of Management & Organization, 46(2-3), pp. 80-93.
Dagnino, B. G., Le Roy, F., & Yami., S. (2007). La dynamique des stratégies de coopétition. Revue Française de gestion, 7(176), pp. 87-98.
Dubois, A., & Fredriksson, P. (2008). Cooperating and competing in supply networks: Making sense of a triadic sourcing strategy. Journal of Purchasing & Supply Management, 14, pp. 170-179.
Ford, D., & Håkansson, H. (2013). Competition in business networks. Industrial Marketing Management, 42, pp. 1017-1024.
Gnyawali, D. R., & Charleton, T. R. (2018). Nuances in the interplay of competition and cooperation towards a theory of coopetition. Journal of Management, pp. 1-24.
Gnyawali, D. R., & Park, B. J. (2011). Co-opetition between giants: Collaboration with competitors for technological. Research Policy(40), pp. 650-663.
Golnam, A., Ritala, P., & Wegmann, A. (2014). Coopetition within and between value networks – a typology and a modelling framework. Int. J. Business Environment, 6(1), pp. 47-68.
Hamel, G., Doz, Y. L., & Prahalad, C. (1989). Collaborate with your competitors and win. HARVARD BUSINESS REVIEW, 67(1), pp. 133-139.
Kim, S., Kim, N., Pae, J. H., & Yip, L. (2013). Cooperate and compete coopetition strategy in retailer-supplier relationships. Journal of Business & Industrial Marketing, 28(4), pp. 263-275.
Kraus, S., Meier, F., Niemand, T., Bouncken, R. B., & Ritala, P. (2017). In search for the ideal coopetition partner: an experimental study. Review of managerial science.
Lacam, J.-S. (2017). Les interactions concurrentielles lors d’une stratégie de coopétition. Management & Avenir, 7(97), pp. 13-34.
Luo, X., Rindfleisch, A., & Tse, D. K. (2007). Working with rivals the impact of competitor alliances on financial performance. Journal of Marketing Research, 44(1), pp. 73-83.
Özleblebici, Z., & Pinto, C. (2015). Variations in Strategy Perception among Business and Military Managers. International Journal of Research in Business and Social Science, 4(1), pp. 17-31.
Padula, G., & Dagnino, G. B. (2007). Untangling the Rise of Coopetition. International studies of management & organization, 37(2), pp. 32-52.
Porac, J., & Rosa, J. A. (1996). In Praise of Managerial Narrow-Mindedness. Journal of Management Inquiry, 5(1), pp. 35-42.
Quintana-Garcıa, C., & Benavides-Velasco, C. A. (2004). Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms. Technovation, 24, pp. 927-938.
Ritala, P. (2012). Coopetition strategy – when is it successful? Empirical evidence on innovation and market performance. British Journal of Management, 23, pp. 307-324.
Ross, W. T., & Robertson, D. C. (2007, Juillet). Compound relationships between firms. Journal of Marketing, 71, pp. 108–123.
Roveillo, G., Fulconis, F., & Paché, G. (2012). Vers une dilution des frontières de l’organisation : le prestataire de services logistiques (PSL) comme pilote aux interfaces. Logistique & Management, 20(2), pp. 7-20.
Rusko, R. (2012). Perspectives on value creation and coopetition. Problems and Perspectives in Management, 10(2), pp. 60-72.
Salvetat, D., & Géraudel, M. (2011). Comprendre le rôle de l’intermédiation dans la coopétition : le cas des industries aéronautiques et spatiales. Management international, 15(2), pp. 67-79.
Smith, W. K., & Lewis, M. W. (2012). Leadership skills for managing paradoxes. Industrial and Organizational Psychology, 5(2), pp. 227-231.
Sroka, W. (2013). Coopetition in the steel industry analysis of coopetition relations in the value net. METALURGIJA, 52(1), pp. 127-130.
Teece, D. J. (1992). Competition, cooperation, and innovation Oraganzational arrangement for regimes of rapid technological progress. Journal of Economic Behavior and Organization, 18(1), pp. 1-25.
Tidström, A. (2008). Perspectives on coopetition on actor and operational levels. Management Research: Journal of the Iberoamerican Academy of Management, 6(3), pp. 207-217.
Tomski, P. (2011). The Horizons of Coopetition – The Analysis of the Selected Aspects of Application. Organizacijų vadyba : sisteminiai tyrimai(59), pp. 131-147.
Walley, K. (2007). Coopetition: An introduction to the subject and an agenda of research. International studies of Management & organisation, 37(2), pp. 11-31.
Waluszewski, A. (2004). A competing or co-operating cluster or seven decades of combinatory resources? What’s behind a prospering biotech valley? Scandinavian journal of management, 20, pp. 125-150.
Wiener, M., & Saunders, C. (2014). Forced coopetition in IT multi-sourcing. Journal of Strategic Information Systems, 23, pp. 210-225.
Wilhelm, M. M. (2011). Managing coopetition through horizontal supply chain relations: Linking dyadic and network levels of analysis. Journal of Operations Management, 29(7/8), pp. 663-676.
Yami, S., Chappert, H., & Mione, A. (2015). SÉQUENCES STRATÉGIQUES RELATIONNELLES : LE JEU coopétitif. Management, 5(18), pp. 330-356.
Zakrzewska-Bielawska, A. (2014). What Inhibits Cooperation With Competitors? Barriers of Coopetition in the High-Tech Sector. World Review of Business Research, 4(3), pp. 213-228.
Zineldin, M. (1998). Towards an ecological collaborative relationship management A “co-opetive” perspective. European Journal of Marketing, 32(11/12), pp. 1138-1164.
Article de séminaire :
منشور
2021-06-03
كيفية الاقتباس
Meliani , K., & Reguieg , I. D. (2021). Perception managériale de la coopétition : cas de la filière électronique grand public . مجلة الامتياز لبحــوث الاقتصاد والادارة, 5(1), 479-496. https://doi.org/10.34118/jeemr.v5i1.2059
إصدار
القسم
Original Article
