Digital Marketing and Its Role in Supporting Free Competition in the Telecommunications Sector in Algeria
Abstract
From the perspective of a sample of Algerian mobile phone users, this research aims to explore how digital marketing promotes free competition in the country's telecommunications industry. A questionnaire was created and sent out to the 250 people who made up the study's sample to collect data, which was then analyzed. Throughout the research, SPSS was utilized. The study discovered a connection between the average responses regarding digital marketing and support for free competition from the perspective of mobile phone users. This relationship is attributed to certain personal variables, as supported by the results of the Kruskal-Wallis test, the Mann-Whitney test, and the correlation coefficient. The model holds great importance.
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References
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