Social media users' attitudes toward digital content creators in Algeria

Abstract

The proliferation of new media has led to the emergence of various phenomena in the global digital landscape, most notably the rise of digital content creation. Digital content creation has become a defining characteristic of social media platforms globally. Similarly, in Algeria, digital content creation has emerged as a dominant activity on social media platforms. However, the lack of clear legislative and regulatory frameworks for such activities has led to disorder in the digital content space. Many "influencers" have gained a large following, numbering in the tens or even hundreds of thousands, and sometimes millions. These followers engage predominantly with a wide array of content, much of which lacks substantial purpose, especially that created by influencers across various fields. This situation calls for a closer examination of the phenomenon, which has become a significant part of everyday life, both positively and negatively. On one hand, it is essential to understand the attitudes of social media users in Algeria toward these influencers; on the other, it is necessary to promote positive aspects while mitigating potential negative effects. It is imperative to regulate and monitor content creation in Algeria to harness its potential for raising awareness and advancing societal development.