The role of social networking sites in revitalizing desert tourism: A field study on a sample of users of social networking sites at the level of Constantine
دور مواقع التواصل الاجتماعي في تنشيط السياحة الصحراوية: (دراسة ميدانية على عينة من مستخدمي شبكات مواقع التواصل الاجتماعي على مستوى ولاية قسنطينة)
Abstract
The tourism sector is one of the sectors that benefit the most from social networking through the exchange of information, photos and videos of the various tourist areas, and such is the role of the participants in these sites in introducing the tourism products to their own knowledge and experience.
Where this study was conducted on a sample of individuals at the level of the state of Constantine, the study also aimed to know the extent of the contribution of social networking sites in revitalizing desert tourism, and also to the possibility of relying on these sites in promoting this tourism. These sites, the most famous of which are "Facebook, Twitter, and YouTube", can connect individuals to desert tourism by building a clear picture about this tourism and exchanging the idea with individuals from other regions, which confirms the fact that the sites are a highly promoted tool, and this is what This study confirmed it.
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