تأثير العلامات التجارية الرياضية على تصور الشباب العربي لإسرائيل: دراسة في العلاقة بين الدبلوماسية الرياضية والعلوم الاجتماعية
الملخص
تتناول هذه الدراسة العلاقة بين الدبلوماسية الرياضية والعلوم الاجتماعية من خلال دراسة تأثير العلامات التجارية الرياضية على تصورات الشباب العربي عن إسرائيل. تم استطلاع آراء 113 طالبا عربيا في الجامعات المصرية والفلسطينية، من خلال منهج مختلط يتضمن تحليلا كميا ونوعيا لاستطلاع آراء الطلاب في أربع جامعات عن إسرائيل بناء على الموقف السياسي للرياضيين العرب الذين يتنافسون ضد رياضيين إسرائيليين في المنافسات الرياضية الدولية. تشير نتائج الدراسة إلى أن سلوك الرياضيين العرب تجاه نظرائهم الإسرائيليين في مجال الدبلوماسية الرياضية له تأثير كبير على تصورات الطلاب، غالبا ما يعزز الانطباعات السلبية عن إسرائيل. ومن ثم تظهر الدراسة أن هناك فجوة بين آراء الشباب والسياسات الحكومية ذات الصلة. وتخلص الدراسة إلى أن المقاطعة الرياضية فعالة في مقاومة الاحتلال، وأنه لا يمكن الفصل بين الرياضة والسياسة، إذ انعكس العداء المتأصل في الصراع العربي الإسرائيلي على تفضيلات المشاركين من الطلاب في الجامعات الأربع وتأكيدهم على الهوية الوطنية الجماعية التي ربطت بين المنافسة الرياضية مع رياضيين إسرائيليين وتصورات الطلبة حول إسرائيل باعتبارها عدو، بما يؤيد أن فكرة التطبيع الرياضي تبدوا غير واقعية.
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