The impact of integrating digital marketing into international marketing strategies " A systematic theoretical review"
(أثر دمج التسويق الرقمي في استراتيجيات التسويق الدولية (مراجعة نظرية منهجية
Abstract
This study aimed to analyze the impact of integrating digital marketing into international marketing strategies, identifying the factors that contribute to its success and the challenges facing companies in global markets. The study adopted the descriptive-analytical approach using the systematic review method by analyzing (26) Arab and foreign studies, and the results showed that 85% of the studies confirmed the integration of digital marketing with international marketing strategies provides companies with a competitive advantage, provided that cultural and technical challenges are taken into account to achieve success in diverse markets.
The results of the study found that the integration between digital marketing and international marketing strategies provides companies with a competitive advantage, provided that cultural and technical challenges are taken into account to achieve success in diverse markets. The results also showed that 85% of studies confirmed that digital marketing enhances the efficiency of international marketing strategies, where social media is the most effective in reaching a global audience by 77%, and 54% of studies indicated the importance of artificial intelligence in personalizing content and analyzing data to improve targeting..
Despite the benefits, companies face several challenges, most notably cultural differences (80%) and the technology gap in emerging markets (65%), which hinder the implementation of unified digital strategies. The study recommends the need to customise content according to local cultures, invest in digital infrastructure, and enhance the use of analytical tools to improve marketing performance
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References
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