Stages of designing a communication and media campaign

Abstract

Through this research paper, we aim to present the stages of the communication and media campaign, by addressing the communication strategies carried out by the communicator, whether he is an individual, a media institution or an organizational institution, with the aim of contributing to introducing those responsible for communicating in this field to the totality of strategies, measures and preparations. In order to plan communication and media campaigns such as: political and electoral campaigns, medical campaigns, public benefit campaigns, commercial advertising campaigns and public service announcements, public relations management campaigns for service and industrial institutions. To this end, we adopted a scientific methodology represented by the presentation and analysis of theoretical knowledge and we concluded that the stages of the communication campaign should be employed as an integrated and coherent system in an organized, structured, planned and sequential manner in order to achieve the established goals of the communicator.