Advertising in the digital environment: basic concepts
الإشهار في البيئة الرقمية: مفاهيم أساسية
Abstract
This research paper aims to shed light on electronic advertising as one of the communication methods brought about by the revolution of communication and information technology in recent years. Continuing around the clock and be viewed at any time by any user of digital environment, where we will stand in this study to determine the emergence and development of electronic advertising through its basic concepts, with a focus on the most prominent forms(types) and means, and the most important features and disadvantages.
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