The role of advertising in strengthening the competitive position of the commodity
Abstract
As a result of the intensification of competition in the market between organizations and increased awareness of consumers and their experience in obtaining information to evaluate the offered goods, advertising activities have become of great importance to communicate information in an appropriate manner to the consumer and to create a competitive position and a strong competitive position for goods in the market.
This article aims to show the importance and ability of advertising in strengthening the competitive position of goods.
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References
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