Determinants of the choice of islamic banking products in Algeria: an empirical study
Abstract
The choice of islamic banking products is based on many factors; religious, cultural or economical. The determinants of the choice of these products are still not well known in Algeria as these products are still emerging.
Therefore, this article aims to study the factors that determine the choice of islamic banking products instead of conventional products by Algerian consumers. Hence, an empirical study by regression is used by analyzing the impact of each factor on the preference for these products. The study is held on the 77 responses to a questionnaire addressed to users of these products.
Results show that the preference for islamic products for the Algerian consumer is mainly based on the religious factor and to a lesser extent on the social factor. However, the other factors do not influence this choice which is atypical for Algeria but corresponds to the real characteristics of the products offered.
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