Matrix models for strategic analysis of commercial banking: Case of the National Bank of Algeria

  • Brahim GUENANE university of Boumerdes
DOI: https://doi.org/10.34118/djei.v9i2.189
Keywords: BCG, DAS, Strategic analysis, Strategic diagnosis, Banking Marketing

Abstract

There are several matrix methods of strategic business analysis: BCG, Mac. Kinsey, A.D.L. We have tried to highlight, through this contribution, the characteristics as well as the limits of each method. The BCG matrix seems to be the best method applicable to the case of Algerian commercial banks, due to the oligopolistic situation which characterizes competition. The use of the BCG matrix to analyze the commercial banking activity portfolio begins by grouping its trades in strategic activity areas (DAS), then placing them on the matrix. The analysis ends with a set of recommendations in terms of strategic decision-making.

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Published
2018-06-01
How to Cite
GUENANE, B. (2018). Matrix models for strategic analysis of commercial banking: Case of the National Bank of Algeria. Dirassat Journal Economic Issue, 9(2), 83-102. https://doi.org/10.34118/djei.v9i2.189
Issue
Vol 9 No 2 (2018)
Section
Articles
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