Specificities of Business Model Canvas for ecotourism startups
Abstract
This study aimed to analyze the specific characteristics of a business model canvas (BMC) in ecotourism. A descriptive approach was used to identify the characteristics of ecotourism industry, and the requirements for implementing the BMC by ecotourism entrepreneurs.
The study concluded that ecotourism relies primarily on the need to preserve and maintain natural resources in host tourist areas. Preserve the culture and lifestyle of the local population. Provide sources of revenue for local residents, and create enjoyment for visitors. The study also concluded that applying the BMC model to express the activity of institutions operating in ecotourism must take into account the specifics of these institutions' activities, in terms of the process of creating value for them and their customers, as well as the nature of the primary resources they require for their activities, especially given their limited capabilities. Therefore, the study recommended the importance of providing training courses in the field of management and entrepreneurial skills for ecotourism entrepreneurs by local tourism sector supervisors, either through their own capabilities or through partnerships with governmental and even private business incubators.
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