Insurtech: a new trend for a developed and technologically transformed insurance industry - a case study of the American company "Lemonade"
Abstract
Several studies have indicated that insurance industry lags behind digital and technological transformation due to its conservative nature. the indicators suggesting the beginning of drastic changes, which have been accompanied by the emergence of new companies in the field of insurtech. The latter has given a new face to the insurance business by providing innovative approaches and digital tools that push the insurance industry towards changing its traditional business model. This paper attempt to identify the benefits achieved from partnership projects, with reference to the American "Lemonade" experience and the analysis of its success factors.
The study concluded the importance of partnership between traditional insurance companies and insurance technology companies to develop the industry and accelerate its technological transformation, and changing the marketing approach by focusing on the customer.
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References
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