Measuring the level of adoption by the Algerian economic institutions of the methodology of marketing auditing on their products : A field study

  • El-Arbi Tigaoui University of Adrar
  • Ahmed Seddiki University of Adrar
  • Noual Bouallak University of Tebessa
Keywords: Audit, Marketing Auditing, Economic Institutions

Abstract

The aim of this research was to identify the level of adoption of the economic institutions for marketing auditing on their products. In order to achieve this, 49 samples were taken. After testing the hypotheses, General of the sample towards the embodiment of the rules of auditing on the production, pricing, distribution and promotion activities. The research recommended that institutions should develop and activate the procedures related to marketing auditing and work to strengthen them.

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Published
2019-06-01
How to Cite
Tigaoui, E.-A., Seddiki, A., & Bouallak, N. (2019). Measuring the level of adoption by the Algerian economic institutions of the methodology of marketing auditing on their products : A field study. Dirassat Journal Economic Issue, 10(2), 233-248. https://doi.org/10.34118/djei.v10i2.195
Section
Articles