Modern payment mechanisms in Algerian financial institutions and their contributions to the widespread use of electronic marketing: - An analytical study of the opinions of employees of Algerian financial institutions active in the wilaya of Laghouat-

Abstract

Scientific and technological progress has reached the maximum limits, and this is a service to societies and in response to the needs of the individual, who seeks to facilitate and activate its interrelated economic activities, including electronic marketing. This stimulated a comprehensive global communications network between financial institutions dealers and consumers, which resulted in the global Internet being adopted in the field of payment in order to save time and reduce the cost of financial transactions.