The determinants of an impulse purchase

  • Nadira BESSOUH tlemcen université
  • Abderrezak BENHABIB tlemcen université
Keywords: Impulsive buying, situational variables, the buying environment, impulsivity

Abstract

The object of this paper is to analyze the impact of the situational variables used in points of sale on the triggering of buying impulses and their transformations into impulsive buying.
It was to understand the different stimuli in the business environment that encourage purchase impulses from our consumers.
Our investigation will touch a new type of trade is that of non-food supermarkets, a shopping sector called popular store and more specifically the store "Family clothing" (Alias BOUHSSINA). The results emphasize that the variables selected in this study have better predictive power on the achievement of functional impulse buying.

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Published
2012-06-01
How to Cite
BESSOUH, N., & BENHABIB, A. (2012). The determinants of an impulse purchase. Dirassat Journal Economic Issue, 3(1), 23-41. https://doi.org/10.34118/djei.v3i1.468
Section
Articles