The determinants of an impulse purchase
Abstract
The object of this paper is to analyze the impact of the situational variables used in points of sale on the triggering of buying impulses and their transformations into impulsive buying.
It was to understand the different stimuli in the business environment that encourage purchase impulses from our consumers.
Our investigation will touch a new type of trade is that of non-food supermarkets, a shopping sector called popular store and more specifically the store "Family clothing" (Alias BOUHSSINA). The results emphasize that the variables selected in this study have better predictive power on the achievement of functional impulse buying.
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