The ethical perspective for advertising tourism products

Abstract

Even contribute advertising tourism in achieving sustainable development of tourism must be Strategic, and basic feature that makes it so is that Be ethical, where you should give a realistic picture of tourist destinations without any exaggeration or compliment Plus, with a commitment to its use within the templates defined so as not to Contradicts morality of society, and does not give a false picture of the culture of the future society for tourists.

The primary sources from which Advertising Ethics in tourism marketing is divided into two sections, the first is the legitimate source or religious, we as Muslims must commit ourselves to ads tourist highlights the Islamic character of our country, are making tourist anticipated coming aware of this matter does not seek to disrupt them, and this What ensures the participation of all spectrums of society to support tourism and welcome tourists. The other source is the legislation and laws regulating advertising and general principles of business ethics advertising in general and tourism, including in particular, which is the Charter of the World Tourism Organization as a general guide her, where a set of principles to ensure ads tourist sound