The importance of launching new products to influence consumer behavior
Abstract
The constantly changing marketing environment imposes on enterprises the movement and continuous work to achieve the main goals, and to face severe competition in the market in light of a good understanding of consumer behavior and achieving customer satisfaction and loyalty, and on this basis each institution must distinguish from the rest through its progress.
Downloads
References
Abu Fara, Y. (2010). Idarat al-aspar fi al-aswaq al-taqlidiyyah wa-al-iliktroniyyah [Price management in traditional and electronic markets]. Dar Ethraa for Publishing, Amman.
Abu Qahf, A. (2001). Al-taswiq: Wijhat nazar muasirah [Marketing: A contemporary perspective]. Al-Eshaa Artistic Press, Cairo.
Al-Samidai, M. J., & Youssef, R. O. (2007). Suluk al-mustahlak [Consumer behavior]. Dar Al-Manahij, Amman.
Azzam, Z., et al. (2007). Mabadi al-taswiq al-hadith: Bayna al-nazariyyah wa-al-tatbiq [Principles of modern marketing: Between theory and application]. Dar Al-Masirah, Amman.
Boly, V. (2004). Ingénierie de l’innovation : Organisation et méthodologie des entreprises innovantes. Lavoisier, Paris.
Darpy, D., & Volle, P. (2003). Comportement du consommateur : Concepts et outils. Dunod, Paris.
Maala, N., & Tawfiq, R. (2010). Usul al-taswiq: Madkhal tahlili [Principles of marketing: Analytical approach] (4th ed.). Dar Wael, Amman.
Marcenac, L., et al. (2002). Stratégies publicitaires (5ème éd.). Bréal Édition, Paris.
Obeidat, M. I. (2001). Suluk al-mustahlak: Madkhal istiratiji [Consumer behavior: A strategic approach] (2nd ed.). Dar Wael, Amman.
Talaat, A. (2006). Suluk al-mustahlak: Al-mafahim al-asriyyah wa-al-tatbiqat [Consumer behavior: Contemporary concepts and applications]. Al-Shuqairi Library, Riyadh.
Kotler, P., et al. (2006). Marketing Management (Édition spéciale, 12ème éd.). Pearson Education, France.
Kotler, P., et al. (2006). Principles of Marketing (3rd European ed.). Pearson Education, England.
www.arab-ency.com
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
