The promotional mix of Algerian companies: Afield study of Algerian companies sample

  • Mansouri Kheria Mounia University of Mostaganem. Algeria
  • Ben Amar Amel University of Oran 2. Algeria
Keywords: Communication mix, Promotion, Communication

Abstract

This study aims to determine the communication mix applied by Algerian companies by identifying the different means of communication used such as advertising, sales promotion, sales force, public relations, direct marketing and sponsorship.
To do this, a questionnaire was designed and distributed to a sample of 80 people working in Algerian companies that practice communication. The main results of our research have shown that all the means of communication are used by our sample of companies with different degrees and that their communication policy is mainly based on advertising.

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Published
2021-06-18
How to Cite
Kheria Mounia, M., & Amel, B. A. (2021). The promotional mix of Algerian companies: Afield study of Algerian companies sample. Dirassat Journal Economic Issue, 12(2), 233-248. Retrieved from http://journals.lagh-univ.dz/index.php/djei/article/view/1392
Section
Articles