The importance of the marketing mix in influencing the purchasing decision

Abstract

Marketing mix is considered as a direct influential factor in the decision of product's purchasing for the consumer. This later passes through different phases before he makes his decision of purchasing, thus the organization has to know perfectly the effecting factors. It has to exploit the opportunity to attract this consumer and makes his decision in favor of its interest and therefore buys this product without neglecting the concentration on achieving the consumer satisfaction and do not end the efforts at the point of sale